Why Study Marketing?

Major | Business Marketing/​Integrated Marketing Communications | CEBAH

Marketing isn’t just about understanding products and how they fit on a shelf, it’s about understanding people and the decisions they make. As a marketing major, you’ll learn how to study consumer behavior in order to determine what products and services people want and, in turn, how to design, promote and distribute those products.


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Marketing Student Ashley Long
My adviser and professors have been very supportive of me and I feel very prepared because of the many opportunities UWRF and my professors have given me. I am grateful for the hands-on experience I have received, including the resume building and research projects. From these experiences, I have not only learned what is in the textbook but also how to apply it outside of the classroom.
Ashley Long


cebah@uwrf.edu // 715-425-3335

Your Degree:


Area of Study:

Business Marketing/​Integrated Marketing Communications

Two students listen to feedback during a business pitch

Skills and Learning Outcomes

  • Effectively use elements of the strategic marketing planning process to engage in SWOT analysis, market segmentation, targeting, positioning and marketing mix development.
  • Apply social science theories relevant to consumer behavior in marketing decisions.
  • Understand marketing research concepts and techniques to solve marketing problems.
  • Develop a formal strategic marketing plan.

Types of Courses

  • Consumer Behavior
  • e-Commerce
  • International Marketing
  • Internet and Direct Marketing
  • Marketing Research
  • Marketing Strategy
  • Promotional Strategy
  • Relationship Selling
  • Retail Management
Two Business students present their product at the Innovation Challenge
Student takes notes on their laptop during class

Potential Careers

With a marketing degree from UW-River Falls, you’ll be prepared for a wide variety of roles in the marketing field. Potential roles include:

  • Advertising Executive
  • Brand Manager
  • Market Research Analyst
  • Marketing Specialist
  • Product Manager
  • Public Relations Manager

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