Marketing

Why Study Marketing?

Major | Business Marketing/Integrated Marketing Communications | CEBAH

Marketing isn’t just about understanding products and how they fit on a shelf, it’s about understanding people and the decisions they make. As a marketing major, you’ll learn how to study consumer behavior in order to determine what products and services people want and, in turn, how to design, promote and distribute those products.

Apply Request Information Degree Requirements Four Year Plan

700+

Students in Honors Programs

$2.3M

In scholarships awarded in 2022-2023

20+

Countries represented in student body

My adviser and professors have been very supportive of me and I feel very prepared because of the many opportunities UWRF and my professors have given me. I am grateful for the hands-on experience I have received, including the resume building and research projects. From these experiences, I have not only learned what is in the textbook but also how to apply it outside of the classroom.

Ashley Long

cebah@uwrf.edu // 715-425-3335

Your Degree:

Undergraduate

Area of Study:

Business Marketing/Integrated Marketing Communications

Estimate Your Cost

Two students listen to feedback during a business pitch

Skills and Learning Outcomes

Effectively use elements of the strategic marketing planning process to engage in SWOT analysis, market segmentation, targeting, positioning and marketing mix development.
Apply social science theories relevant to consumer behavior in marketing decisions.
Understand marketing research concepts and techniques to solve marketing problems.
Develop a formal strategic marketing plan.