UNIVERSITY OF WISCONSIN River Falls

Majors & Minors

Marketing Academic Plan

Visit the College of Business and Economics Business Administration - Marketing page to learn more about the program.

Printable Four Year Plan-Marketing

Printable Four Year Plan-Marketing and Professional Sales

  Fall Semester Spring Semester
Freshman
Year

CBE 100 First Year Seminar - 2
MATH 146 College Algebra (M) - 3 
ENGL 100 (CW) - 3
MNGT 105 BizTechU - 3
Choose: GEN ED
GEN ED: PE 108 Health and Fitness for Life - 1
Total semester credits - 15

ECON 202  Macroeconomics - 3
COMS 101 Public Speaking - 3
ACCT 231 Principles of Accounting I - 3
ECON or MATH 226 Statistics 
Choose: GEN ED
Total semester credits - 15
Sophomore
Year

MKTG 310 Principles of Marketing - 3
ECON 201 Microeconomics - 3
ACCT 232 Principles of Accounting II - 3
Choose: GEN ED
Choose: GEN ED 
Total semester credits - 15

 

CBE 300 Professional Development - 1
MKTG 312 Consumer Behavior - 3
MNGT 300 Management and Organizational Behavior - 3
BLAW 265 Business Law I - 3
Choose: GEN ED
Choose: GEN ED 
Total semester credits - 16
Junior
Year

MKTG Elective (list below) - 3
FINC 345 Managerial Finance - 3
ECON 326 Statistics for Business and Economics - 3
Choose: GEN ED
Choose: GEN ED 
Total semester credits - 15

MNGT 361 Operations Management - 3
MKTG Elective (list below) - 3
MKTG Support Elective (list below) - 3
Minor/General Elective - 3
Minor/General Elective - 3
Total semester credits - 15
Senior
Year

MKTG 365 Marketing Research - 3
MNGT 485 Strategic Management - 3
MKTG Support Elective (list below) - 3
Minor/General Elective - 3
Minor/General Elective - 3
Total semester credits - 16

MKTG 445 Marketing Strategy - 3
MKTG Elective (list below) - 3
Minor/General Elective - 3
Minor/General Elective - 3
Minor/General Elective - 3
Total semester credits - 15
Summary of Business Administration Degree Requirements

General Education - 34 cr.
American Cultural Diversity - 3 cr.
Major Requirements - 66 cr.
General Electives - 17 cr.
Credits to Degree - 120 cr.

This academic plan is an example of how students might choose to fulfill program requirements within a period of four years. After consulting with their advisers students may make other course choices which would meet the program requirements and be more suitable for them.

Marketing Electives:
Choose nine (9) credits from MKTG 315, 325, 326, 330, 334, 342, 352, 379, 389, 425, 499

Marketing Support Electives:
Choose six (6) credits from CBE 370, COMS 213, 306, 315; CSIS 333; ECON 301, 302, 305, 316, 324, 340, 342, 426; ESM 377; FINC 314, 350, 355; GEOG 250; MARC 370; MNGT 318, 330, 340, 355, 362, 430; PHIL 304; POLS 256, 260; PSYC 265, 320