Why Study Marketing Communications?

Major | Integrated Marketing Communications/​Business Marketing | CAFES/​CAS

The marketing communications field integrates advertising, public relations, promotion, sales and digital, social media and direct marketing into one integrated professional field. As a marketing communications major at UW-River Falls, you’ll develop and refine your oral, written, visual and digital communication skills to prepare you for a career in a diverse, exciting and in-demand field.



Countries Represented in the Student Body


Of Students Received Financial Aid in 2022-2023


Fortune 500 Companies Close to Campus

Marketing Communications Student Madison Young
My major courses are heavily project based. I get to collaborate with others and get hands-on learning experience. The professors are very intelligent, well-rounded, and helpful. They come up with creative ways to learn course content and keep us engaged. They also help us find opportunities outside of the classroom as we prepare to enter the workforce.
Madison Young

Marketing Communications

cafes@uwrf.edu // 715-425-3535

cas@uwrf.edu // 715-425-3777

Your Degree:


Area of Study:

Integrated Marketing Communications/​Business Marketing

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Skills and Learning Outcomes

  • Effectively utilize marketing ethics, research tools and communications technologies.
  • Plan and manage campaigns, events and media buys.
  • Create a cohesive brand strategy.
  • Write for marketing communications.
  • Manage photography and video production.
  • Effectively collaborate with others and network across organizations.


Types of Courses

  • Advertising Methods
  • Branding
  • Consumer Behavior
  • Cyberliteracy and Writing on the Web
  • International Marketing
  • Introduction to Public Relations
  • Principles of Marketing
  • Sports Marketing
  • Writing for the Mass Media


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Multiple students enjoying the weather outside

Potential Careers

The broad nature of marketing communications prepares you for a wide variety of career opportunities. You’ll be ready for roles such as:

  • Brand or Product Manager
  • Communications Consultant, Coordinator or Specialist
  • Graphic Designer
  • Media Consultant, Strategist or Specialist
  • Public Affairs Specialist
  • Social Media Strategist
  • Special Events Planner or Promoter


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