Survey Research Center

The SRC staff work with clients to clarify the objectives of the survey and identify the most cost-effective data collection method that will lead to unbiased and accurate data. 

Once survey objectives and the data collection method have been determined, we work closely with the client to design a survey questionnaire and cover letter. We draw on our vast repository of previous surveys to make recommendations on the type of questions to include and format the questionnaire to ensure that the survey-taking experience is simple and easy for respondents. 

We conduct all tasks associated with implementing the survey, including printing, preparing, and distributing the survey questionnaire and cover letter, and responding to inquiries from survey participants. The SRC obtains approval from the university's Institutional Review Board (IRB) before implementing the survey to ensure that we comply with the ethics standard for survey research. 

Once data collection is complete, we clean and compile all responses into electronic format. Our data compilation processes follow strict protocols of quality control such that the compiled data is accurate and reliable. For example, to minimize the potential for human error, we use a scanning software that reads the paper survey responses and generates an electronic data file. 

As needed, the SRC provides the client with a raw data file, a basic statistical "summary," or a full report that includes more comprehensive analysis. The full reports include cross-tabulations, statistical testing of differences between respondents, etc.), comparison to previous surveys or peer organizations (where applicable), and a discussion of findings.

For an additional fee, the client may request the SRC to conduct a formal presentation of survey results to the relevant group of stakeholders.

Here at the SRC, we ensure that our data collection and analysis is rigorous and unbiased. In addition, we implement strict security measures to protect all confidential information and never release private data without our clients' approval. We focus on providing only the best quality services for our clients. We understand that our work directly affects communities. Without providing the highest of quality, we wouldn't be able to best serve those communities.

How?

We employ well-established sampling techniques to ensure that all segments of the target population are adequately represented in the survey, and that survey results accurately reflect respondent opinions.

The SRC is different, we pride ourselves on providing high quality services at affordable prices. We value helping communities with our quality services, not profits. What sets up apart from other survey organizations is our ability to provide economical services while maintaining high quality and scientific rigor.

How? 

As a non-profit department which is affiliated with a public university, we provide all services "at cost" and ensure that our services are accessible to clients that may otherwise not be able to afford surveys. Moreover, our methodology is designed to ensure that the benefit of each operation exceeds the cost. We often work with clients on a limited budget to design a survey that fulfills their need without exceeding their budget. 

We prioritize projects that have enhanced people's quality of life, further scientific advancement and education, and strengthen communities in various ways. 

How?

We serve local governments, community development organizations, academic researchers, food co-ops, and other organizations directly involved in improving their communities. We typically do not take clients from the corporate sector or those who do not share our mission of improving the welfare of our communities and the mission of the University of Wisconsin.

We strive to provide excellent customer service and maintain complete transparency so that our clients fully understand our processes.

How?

We provide extensive consultation to help our clients determine the target population and the type and format of questions they would like to ask. Throughout the survey process, we communicate openly with the client to keep them updated on the survey's progress and to incorporate any feedback that the client provides. Clients work directly with the director of the SRC, Dr. Shaheer Burney, and our assistant director.