Agricultural Marketing Communications

Why Study Agricultural Marketing Communications?

Major | Integrated Marketing Communications | CAFES/CAS

Marketing communications is an interdisciplinary major that integrates the activities of advertising, public relations, sales promotion, direct marketing, personal selling and cybermarketing into a single professional field of expertise. As an agricultural marketing communications major, you’ll also take classes in the College of Agriculture, Food and Environmental Sciences (CAFES) to prepare you for a job that spans both agriculture and marketing.

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99%

Of Grads are Employed or Attending Grad School

Fortune 500 Companies Close to Campus

76%

Of Students Completed At Least One High-Impact Practice Before Graduation

“My major courses are heavily project based. I get to collaborate with others and get hands-on learning experience. The professors are very intelligent, well-rounded and helpful. They come up with creative ways to learn course content and keep us engaged. They also help us find opportunities outside of the classroom as we prepare to enter the workforce.”

Marketing Communications Alum

Agricultural Marketing Communications

cafes@uwrf.edu // 715-425-3535

cas@uwrf.edu // 715-425-3777

Your Degree:

Undergraduate

Area of Study:

Integrated Marketing Communications

Estimate Your Cost

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Skills and Learning Outcomes

As an agricultural marketing communications major, you will:

Develop skills in oral, written and visual modes of communication.
Implement elements of marketing into food and/or agriculture related fields .
Effectively utilize marketing ethics, research tools and communications technologies.
Understand how government policy affects agribusiness.
Make sound and ethical business decisions using data and relevant tools (budgets, statistics, etc.).