The marketing curriculum at UWRF involves coverage of the ways business firms analyze, plan, administer, and control their resources to achieve marketing objectives.   The curriculum includes a focus on both consumer and business to business markets.  Courses include: Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Strategy, Retail Management, Promotional Strategy, International Marketing, Services Marketing, Sales Effectiveness, Internet and Direct Marketing, and Business to Business Marketing.  Marketing Internships are also available and encouraged.

The Marketing Option within the Business Administration Major is a business program.  Graduating students will be well grounded not only in marketing but will also understand the principles of strategic planning, finance, management, information systems, economics, and, accounting and how these functions interact with marketing.  The marketing faculty within the College of Business and Economics are outstanding scholars who have had a wealth of industry, academic, and international experience. 

Through proper selection of courses, a student may prepare for a career in general marketing management, brand management, marketing communications, international marketing, personal selling, marketing research, and/or retail management, internet marketing.   Alumni of the program are employed by all types and all sizes of organizations.  Among these are: Target Corp, Delta Airlines, General Mills, 3M, Northwestern Mutual Financial,  Securian Financial Group, and Walgreens 

Marketing students may join the CBE Business Association, a student organization involved in a variety of professional development and social activities.  Qualifying students may also join Beta Gamma Sigma, an international honorary for business administration.