The marketing curriculum at UWRF involves coverage of the ways business firms analyze, plan, administer, and control their resources to achieve marketing objectives. The curriculum includes a focus on both consumer and business to business markets. Courses include: Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Strategy, Retail Management, Promotional Strategy, International Marketing, Services Marketing, Sales Effectiveness, Internet and Direct Marketing and Business to Business Marketing. Marketing Internships are also available and encouraged.