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Why Study Business Administration - Marketing Professional Sales ?

Situated in a fast-paced, in-demand industry, sales and marketing careers are exciting opportunities that often lead to unlimited growth. As a marketing – professional sales major you can utilize our Center for Sales Excellence, internships, Sales Lab and sales competitions to hone your selling skills and prepare you for any sales role.

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Skills and Learning Outcomes

  • Emphasize business relationships which are crucial to success in the field.
  • Effectively use sales techniques in B2B or consumer settings.
  • Communicate efficiently with a variety of audiences.
  • Understand sales concepts and techniques and utilize them across platforms.
  • Learn and sharpen selling techniques.


Types of Courses

  • Business Ethics
  • Consumer Behavior
  • Ethical Leadership
  • International Marketing
  • Negotiation Techniques
  • Persuasion
  • Relationship Selling
  • Sales Analytics
  • Sales Force Management

“As a business administration – professional sales major at UWRF, I have been surrounded by a foundation of staff and faculty who truly care about my future success. Every professor I have had has taken the time to get to know me and I am able to connect with them on a personal level. This has helped me be a successful student by creating a more personalized learning environment than what you would find at a larger university.”

– Karl Seibert, business administration major, marketing – professional sales emphasis

4-Year Plan

Potential Careers

Marketing sales majors graduate from UW-River Falls prepared for a variety of careers in the sales-related fields. Potential roles include:

  • Account Executive or Manager
  • Business Development Consultant
  • Insurance or Outside Sales Manager
  • Sales Director