UW-River Falls Privacy Statement

Effective June 12, 2025

UW-River Falls values the privacy of our community and guests. This notice outlines how we collect, use and protect personal data across university operations.

Privacy Practices

We are committed to:

  • Informing individuals of our data practices.
  • Collecting only the personal data necessary for legal and business purposes.
  • Restricting data access to authorized individuals.
  • Using appropriate physical and technical safeguards.
  • Embedding privacy into data-related projects.

Personal data refers to any recorded information that identifies you. Processing includes collecting, using, storing, sharing or deleting this data.

Data Collection

We may collect personal data directly from you, through university systems (e.g., websites, learning tools) or third parties. Examples include (some categories of data may apply to more than one group):

  • Prospective Students: Application, academic, demographic and financial aid info.
  • Current Students: Academic records, advising data, housing info and security video.
  • Faculty/Staff: Employment, payroll, benefits and performance data.
  • Visitors (e.g., scholars, alumni, event attendees): Contact, health (if needed) and engagement information.
  • Website Users: Technical info like IP address, browser, location and behavior via cookies.
  • Research Participants: Data collected as part of approved research studies.

Occasionally, we process additional personal data for specific, legitimate purposes and will notify individuals as appropriate.

Note: The UWRF Athletics website is managed by a third-party. Their privacy policy applies.

Data Use

We use your data for the purpose it was collected or for compatible, related functions. Unrelated uses require your consent.

Sharing Data

We may share personal data with trusted third parties for operational, legal or contractual reasons. These parties must protect your data and follow UWRF’s privacy requirements. We may also share data with your consent or when necessary for safety or legal compliance.

Security

We maintain physical, technical and administrative safeguards to protect your personal data.

Cookies and Technology

By using UWRF websites, you consent to the use of cookies for site functionality and analytics. We do not sell or share your data without your consent.

Updates and Contact

This statement may be updated periodically. For questions, email privacy@uwrf.edu.