UNIVERSITY OF WISCONSIN River Falls

Licensing of UWRF Registered Marks

Collage of items that may feature a UWRF mark 

Use of Registered Marks

All logos, seals, wordmarks, names, symbols and slogans associated with UW-River Falls are registered trademarks with the State of Wisconsin and are the exclusive property of UW-River Falls. Use of these marks on items for resale or other commercial purposes or internal use must have university authorization.

The Office of the Assistant Chancellor for Business and Finance is responsible for protecting the use of UW-River Falls marks and for licensing commercial use of these marks. In partnership with Learfield Licensing Partners, UW-River Falls' licensing program provides the university with control over its logos and marks.  All artwork must be submitted for approval before production can begin. This policy applies to on-campus units and organizations as well as off-campus vendors.

On-campus Units and Organizations
University of Wisconsin-River Falls student organizations must seek approval through the Office of Student Affairs of their designs prior to sending the artwork to a licensed vendor for production.  Academic departments and administrative offices must select a licensed vendor.

Off-campus Vendors
Licensed vendors must submit proposed artwork through Learfield Licensing Partners.  Once the vendor receives authorization, the vendor may produce and sell the merchandise.  All orders over $5,000 must be bid.


Licensing

Only licensed vendors may produce items bearing the university marks.

For a list of UW-River Falls licensed vendors, click here and search for "River Falls" to generate the licensed vendor list.

Any reproduction of a registered university mark is subject to licensing agreements.  Editorial use for publicity, identification and public information is not affected by the trademark program.  With the UW-River Falls licensing agreement, however, the Athletics insignias and the institutions primary identity marks are protected from non-authorized commercial use.  Therefore, all products (e.g. apparel, mugs, collectibles, etc) imprinted with any of the institution's primary identity marks are subject to the licensing program and must be produced by a licensed vendor.  However, only those products that are for commercial use (i.e. for sale to the public) would be subject to royalty payments through the licensed vendor. Learfield Licensing Partners is the licensing agent for the university.  As such, Learfield Licensing Partners is responsible for administering the licensing program; including processing applications, collecting royalties and enforcing proper usage.  

For information on becoming a licensed vendor, please visit LearfieldLicensing.com.  A copy of the licensing application can be downloaded and printed from Learfield's website.

 


Royalties

All licensed commercial goods (manufactured for sale to the public) are subject to a royalty.  If the item is for resale, the vendor will add a royalty fee to the production cost, and the on-campus client will be billed accordingly.

UW-River Falls may grant exceptions from royalty payments in the following cases:

  • Goods purchased for UW-River Falls faculty and staff for its internal use
  • Items that are given away
  • Goods purchased by student organizations that are not for resale. 

All goods bearing UW-River Falls registered marks must follow the normal approval process whether exempted from royalties or not. Licensed vendors are required to report royalties to the university each quarter through Learfield Licensing Partners.

 

Guidelines for Use of Marks / Digital Art


The correct use of university marks is required when producing licensed products. Vendors will receive a username and password for Learfield Licensing Partners website that contains UWRF logos, seals, wordmarks, symbols, etc. When incorporating these marks into their designs, vendors must conform to guidelines established by the university.

 

Contacts:

UWRF Licensing Manager
111 North Hall
410 S. Third Street
River Falls, WI 54022
or email: uwrflogos@uwrf.edu

 

Learfield Licensing Partners
Brand Management Representative
Kallee Nelson
knelson@learfieldlicensing.com
or phone 319-400-3111

 

Contact Us

Business and Finance Office
elizabeth.frueh@uwrf.edu
Phone: 715-425-3737
Fax: 715-425-3352
M-F, 7:45 a.m. - 4:30 p.m.
111 North Hall