About Us

Mission, Vision and Values

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Our mission is to help prepare students to be productive, creative, ethical, engaged citizens and leaders with an informed global perspective.

The University of Wisconsin-River Falls serves students who are full-time and part-time, undergraduate, graduate, non-traditional, distance-education and non-degree-seeking. The university offers programs in agriculture, food and the environment; arts and humanities; social and natural sciences; engineering and technology; business administration, marketing and economics; and education and professional studies; offering degrees at the associate, bachelors, masters, and education specialist levels.


The University of Wisconsin-River Falls will distinguish itself as the St. Croix Valley's public, comprehensive university that:

  • Supports an inclusive campus community of highly-engaged learners and scholars.
  • Develops distinctive, innovative, educational opportunities including regional and global partnerships that lead to student success, sustainable communities, and differentiation of the university within the state and nation
  • Fosters a challenging, supportive, student-centered environment that is characterized by academic excellence, inspiring and preparing students to serve as ethical, informed citizens and leaders in an increasingly complex, diverse, and global environment
  • Ensures academic excellence in all modes and methods of instruction.


STUDENT CENTERED. We commit ourselves to an unwavering focus on learning, holistic development, and success.

ACADEMIC EXCELLENCE. We help students attain their full potential as critical thinkers, effective communicators, leaders, and committed life-long learners by providing engaged and integrated learning experiences in all modes and methods of instruction.

INCLUSIVENESS. We commit to a community of mutual respect, professional behavior, academic freedom and appreciation of individual differences and rich cultural diversity.

INNOVATION. We encourage innovation, sustainability, and creativity, often in partnership with others, to inspire people, catalyze new ideas, and support economic and community development.

GLOBAL ENGAGEMENT. We engage with ideas, people, cultures, and places beyond our campus to enrich learning and understanding.

INTEGRITY. We earn trust through honesty, accountability, and ethical behavior.

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Full Mission Statements for the University of Wisconsin System and the University Cluster Institutions.

Read the 2020 Falcon Values Statement