Global. Innovative. Excellent.

On behalf of the University of Wisconsin-River Falls community, it is an honor to present the university's 2012-2017 strategic plan: Pathway to Distinction. This plan, developed through a highly participatory process, signals an important moment in the university's history. Go to Video Pathway to Distinction builds upon the historic strengths and values of our campus, yet has at its core a commitment to boldly define the university's distinctiveness and advance the university.

The university will undoubtedly Chancellor Van Galen face many challenges during the course of this five-year plan. We are in an environment of declining state support, increased reliance on student tuition and fees, a highly competitive marketplace, and transformational and global changes in technology, demography, and the environment. Our strategic plan—Pathway to Distinction—will serve as our road map as we make hard choices, allocate scarce resources, continually measure and assess our progress, and celebrate our success.

The university has committed itself to a plan that is unique and courageous. Although colleges and universities routinely engage in planning, it is rare for organizations, especially colleges and universities, to develop a strategic plan that is truly focused, aspirational and strategic. There is a temptation to be "all things to all people"—a goal that is simply unachievable in public higher education today. We must, however, be prepared to build, sustain, and highlight those areas and programs of excellence that make UW-River Falls distinctive.

Through Pathway to Distinction the university has collectively committed itself to pursuing three strategic priorities: Distinctive Academic Excellence, Global Education and Engagement, and Innovation and Partnerships. With an unwavering commitment to teaching, mentoring, and engaging students, UW-River Falls is forging a path that will lead to national recognition as a public university that has kept true to its commitment to students while reaching a distinctive destination that sets it apart. The University of Wisconsin-River Falls: Global. Innovative. Excellent. Join us in the exciting journey that lies ahead.

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