UNIVERSITY OF WISCONSIN River Falls

classroom

 

Marketing-Professional Sales Degree

Program Overview

Looking for an exciting and fast-paced industry?  A career in sales and marketing is in high demand and sales graduates report their career satisfaction at over 77% than their non-sales educated peers (Sales Education Foundation). Through coursework, the Center for Sales Excellence, competitions, and internships, Marketing/Sales majors are prepared for sales and sales management positions in all types of organizations and industries.

Highlights of the Marketing-Professional Sales Major

  • You may enter sales competitions to hone your sales skills.

  • The Center for Sales Excellence will prepare you to become globally-oriented sales professional.

  • The Sales Lab supports the professional sales program by providing you with the opportunity to role play and perform mock sales calls to fine-tune their personal selling skills.

Career Opportunities

As a graduate of this program, you will be prepared for a career in the professional sales field. Below is a list of potential job titles and companies that graduates have found employment or internship opportunities with:



Job Titles

                                       
  • Outside Sales Manager
  • Account Manager
  • Business Development Consultant
  • Director of Sales
  • Insurance Sales Manager
  • Account Executive

Employers

  • 3M
  • Target
  • Thomson Reuters
  • Wells Fargo
  • Menards
  • UnitedHealth Group
  • Ameriprise Financial Services
  • Ecolab

Skills and Learning Outcomes

 

As a student in this program, you will learn to:

  • Effectively use the elements of the strategic marketing planning process to engage in SWOT analysis, market segmentation, targeting, positioning and marketing mix development
  • Apply social science theories relevant to consumer behavior in marketing decisions
  • Understand marketing research concepts and techniques to solve marketing problems
  • Develop a formal strategic marketing plan

Related Programs

Not what you were looking for?
Here are some related programs you may also want to consider:

Finance

Accounting

Sales students average

2.8

job offers before graduation.
(Sales Education Foundation)