Marketing-Professional Sales Degree

Program Overview

Looking for an exciting and fast-paced industry?  A career in sales and marketing is in high demand and sales graduates report their career satisfaction at over 77% than their non-sales educated peers (Sales Education Foundation). Through coursework, the Center for Sales Excellence, competitions, and internships, Marketing/Sales majors are prepared for sales and sales management positions in all types of organizations and industries.

Highlights of the Marketing-Professional Sales Major

• You may enter sales competitions to hone your sales skills.
  
  
• The Center for Sales Excellence will prepare you to become globally-oriented sales professional.
  
  
• The Sales Lab supports the professional sales program by providing you with the opportunity to role play and perform mock sales calls to fine-tune their personal selling skills.
  

Career Opportunities

As a graduate of this program, you will be prepared for a career in the professional sales field. Below is a list of potential job titles and companies that graduates have found employment or internship opportunities with:

Skills and Learning Outcomes

As a student in this program, you will learn to:

• Effectively use the elements of the strategic marketing planning process to engage in SWOT analysis, market segmentation, targeting, positioning and marketing mix development

• Apply social science theories relevant to consumer behavior in marketing decisions

• Understand marketing research concepts and techniques to solve marketing problems

• Develop a formal strategic marketing plan

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