UNIVERSITY OF WISCONSIN River Falls

Green Careers and Entrepreneurship

The need and opportunity for our students and regional citizens to consider "green careers" has never been greater, and it will only grow. As government, commercial, and non-profit organizations evolve to adapt to the ecologic, social, and economic drivers of sustainability, they will increasingly seek employees with very strong sustainability-based knowledge, critical thinking, and problem-solving skills. There is an especially strong need for entrepreneurially-based individuals to develop locally owned product and service businesses that can contribute to and maximize the mutual benefits of locally adapted sustainable community development agendas. Entrepreneurial businesses supporting local and regional self-sufficiency in energy, food, water, shelter, clothing, and transportation will be especially successful.