UNIVERSITY OF WISCONSIN River Falls

Degree Requirements

Marketing Communications Major

Marketing Communications Major: 42 Total Credits

Core Requirements Electives Supporting Courses Ag Marketing Communications

Core Requirements

Core Requirements: 24 cr. hrs.

MARC 100 Writing for the Mass Media 3 cr.
MARC 200 Introduction to Marketing Communications 3 cr.
MARC 230 Introduction to Social Media Marketing Communications 3 cr.
MARC 311 Persuasion 3 cr.
MARC 480 Seminar in Theory and Methods of Marketing Communications 3 cr.
MKTG 310 Principles of Marketing 3 cr.
MKTG 312 Consumer Behavior 3 cr.

Choose one or more of the following internship courses or directed work experience: 3 cr. hrs.
MARC 279 Cooperative Education/Directed Work Experience
or select an Internship Course:
MARC 379 or any CAFES department internship 270/370
 

Electives

Directed Electives: 18 cr. hrs.

Writing Electives-Select one from:
ENGL 262 Creative Writing 3 cr.
ENGL 266 Business Writing 3 cr.
ENGL 270 Visual Rhetoric 3 cr.
ENGL 367 Technical Writing 3 cr.
ENGL 371 Proposal Writing 3 cr.
ENGL 374 Cyberliteracy and Writing for the Web 3 cr.
ENGL 381 Screenwriting 3 cr.
ENGL 387 Technical and Professional Editing 3 cr.
SASA 261 Electronic Media and Copywriting 3 cr.

Visual Electives-Select one from:
ART 121 Design Foundation 1 3 cr.
ART 122 Design Foundation 2 3 cr.
ART 131 Drawing 1 3 cr.
ART 224 Digital Graphics 3 cr.
ART 235 Introduction to Photography 3 cr.
ART 241 Introduction to Graphic Design 3 cr.
ART 242 Interactive Media 3 cr.
ART 243 Typography 3 cr.
COMS 211 Public Speaking 3 cr.
ENGL 270 Visual Rhetoric: Visual Design and Graphics 3 cr.
JOUR 222 Intro to Video Storytelling 2 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
JOUR 303 Documentary Production 3 cr.
OR SASA 303 Documentary Production 3 cr.
OR SASA 112 Intro to Storytelling with Digital Media 3 cr.
OR SASA 160 TV Studio Production 3 cr.
OR SASA 260 Electronic Field Production 3 cr.
OR SASA 310 Media Literacy: A Weapon Against Propaganda 3 cr. 
OR SASA 360 Advanced Electronic Field Production 3 cr.
OR SASA 460 Collaborative Filmmaking: Web Series 3 cr.

Oral Communication Elective-Select one from:
COMS 211 Public Speaking 3 cr.
COMS 216 Communication in the Interview 3 cr.
COMS 306 Non-Verbal Communication 3 cr.
COMS 308 Small Group Communication 3 cr.
COMS 312 Argumentation and Decision Making 3 cr.
COMS 314 Rhetorical Criticism 3 cr.
COMS 315 Communication and Social Change 3 cr.
COMS 316 Organizational Communication 3 cr.
COMS 318 Communication & Leadership 3 cr.
COMS 319 Freedom to Speak 3 cr.
COMS 405 Communication and Conflict 3 cr.
COMS 416 Training and Development in Organizations 3 cr.
COMS 440 Gender Communication 3 cr.
MARC 207 Listening Skills 3 cr.

Marketing/Promotion Electives-Select one from:
AGEC 350 Agricultural Product Marketing 3 cr.
AGEC 368 Professional Selling 3 cr.
MARC 330 MARC for Non-profit Organizations 3 cr.
MARC 335 MARC Sales Promotion and Event Planning (if not chosen in Category 6) 3 cr.
MARC 340 MARC Sports Marketing 3 cr.
MARC 345 MARC Campaigns 3 cr.
MARC 350 MARC Branding 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 370 Introduction to Public Relations 3 cr.

Other Electives:
Select from the following courses or consult with department chair or adviser for additional elective choices to total 39 credits required in the major:
(Please check the course descriptions in this catalog for course prerequisites.)
AGED 230 Agricultural News Writing 3 cr.
ART 121 Design Foundation 1 3 cr.
ART 122 Design Foundation 2 3 cr.
ART 131 Drawing 1 3 cr.
ART 132 Drawing 2 3 cr.
ART 224 Digital Graphics 3 cr.
COMS 306 Non-Verbal Communication 3 cr.
COMS 308 Small Group Communication 3 cr.
COMS 314 Rhetorical Criticism 3 cr.
COMS 315 Communication and Social Change 3 cr.
COMS 316 Organizational Communication 3 cr.
COMS 318 Communication & Leadership 3 cr.
COMS 319 Freedom to Speak 3 cr.
COMS 405 Communication and Conflict 3 cr.
COMS 440 Gender Communication 3 cr.
JOUR 201 Information Gathering 3 cr.
JOUR 202 Print News Writing 3 cr.
JOUR 203 Broadcast News Writing 3 cr.
JOUR 204 Public Affairs Reporting 3 cr.
JOUR 207 News Service 1 cr.
JOUR 221 Introduction to Audio Storytelling 2 cr.
JOUR 222 Introduction to Video Storytelling 2 cr.
JOUR 224 Online Media Platform 2 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
JOUR 250 The First Amendment in American Society 3 cr.
JOUR 266 Photojournalism 3 cr.
JOUR 269 Multimedia Storytelling 3 cr.
JOUR 302 History of Documentary 3 cr.
JOUR 305 News in Popular Culture 3 cr.
JOUR 306 Public Affairs Reporting 3 cr.
JOUR 307 News Service 2 1 cr.
JOUR 315 Race, Class & News 3 cr.
JOUR 340 Media Management for News Entrepreneurs 3 cr.
JOUR 345 Research in Media History 3 cr.
JOUR 350 Mass Communication in the Global Age 3 cr.
JOUR 360 Opinion Writing 3 cr.
JOUR 465 Mass Communication Law 3 cr.
MARC 230 Introduction to Social Media Marketing Communications 3 cr.
MARC 289 Special Topics in Marketing Communications 3 cr. 
MARC 250 MARC Ethics 3 cr.
MARC 330 MARC for Non-profit Organizations 3 cr.
MARC 335 MARC Sales Promotion and Event Planning (if not chosen in Category 6) 3 cr.
MARC 340 MARC Sports Marketing 3 cr.
MARC 345 MARC Campaigns 3 cr.
MARC 350 MARC Branding 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 370 Introduction to Public Relations 3 cr.
MARC 378 Semester Abroad Research 3-6 cr.
MARC 379 Marketing Communications Internship 2-4 cr.
MARC 389 Special Topics in Marketing Communications 3 cr.
MKTG 315 Retail Management 3 cr.
MKTG 325 Sales Effectiveness 3 cr. 
MKTG 326 Negotiation Techniques 3 cr.
MKTG 327 Sales Analytics 3 cr.
MKTG 329 Sales Force Management 3 cr.
MKTG 330 Advertising & Promotion Strategy 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 355 International Marketing 3 cr. 
MKTG 365 Marketing Research 3 cr.
MKTG 420 Advanced Promotional Problems 3 cr.
MKTG 425 Advanced Selling Techniques 3 cr.
MKTG 445 Marketing Strategy 3 cr.
PSYC 250 Industrial and Organizational Psychology 3 cr.
PSYC 361 Psychological Foundations of Employee Selection 3 cr.
PSYC 362 Psychological Foundations of Employee Training 3 cr. 

Supporting Courses

Required Supporting Courses: 9 credits


These credits are not included in the total major credits or major GPA.
JOUR 101 Introduction to Mass Communication 3 cr.
COMS 101 Fundamentals of Communication 3 cr.
OR COMS 106 Interpersonal Communication 3 cr.
 

Ag Marketing Communications

Major Requirements – 49 Total Credits

Core Courses: 21 credits
MARC 100 Writing for the Mass Media 3 cr.
MARC 200 Introduction to Marketing Communications 3 cr.
MARC 230 Introduction to Social Media Marketing Communications 3 cr.
MARC 311 Persuasion 3 cr.
MARC 480 Seminar in Theory and Methods of Marketing Communications 3 cr.
MKTG 310 Principles of Marketing 3 cr.
MKTG 312 Consumer Behavior 3 cr.

Internship: 1 credit
MARC 279 Cooperative Education/Directed Work Experience
or select an Internship Course:

Writing Elective: 3 credits
Choose one from:
ENGL 262 Creative Writing 3 cr.
ENGL 266 Business Writing 3 cr.
ENGL 270 Visual Rhetoric 3 cr.
ENGL 367 Technical Writing 3 cr.
ENGL 371 Proposal Writing 3 cr.
ENGL 374 Cyberliteracy and Writing for the Web 3 cr.
ENGL 381 Screenwriting 3 cr.
ENGL 387 Technical and Professional Editing 3 cr.
SASA 261 Electronic Media and Copywriting 3 cr.

Visual Elective: 3 credits
Choose one from: 
ART 121 Design Foundation 1 3 cr.
ART 122 Design foundation 2 3 cr.
ART 131 Drawing 1 3 cr.
ART 224 Digital Graphics 3 cr.
ART 235 Introduction to Photography 3 cr.
ART 241 Introduction to Graphic Design 3 cr.
ART 242 Interactive Media 3 cr.
ART 243 Typography 3 cr.
COMS 211 Public Speaking 3 cr.
ENGL 270 Visual Rhetoric: Visual Design and Graphics 3 cr.
JOUR 222 Intro to Video Storytelling 2 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
JOUR 303 Documentary Production 3 cr.
OR SASA 303 Documentary Production 3 cr.
OR SASA 112 Intro to Storytelling with Digital Media 3 cr.
OR SASA 160 TV Studio Production 3 cr.
OR SASA 260 Electronic Field Production 3 cr.
OR SASA 310 Media Literacy: A Weapon Against Propaganda 3 cr. 
OR SASA 360 Advanced Electronic Field Production 3 cr.
OR SASA 460 Collaborative Filmmaking: Web Series 3 cr.

Oral Elective: 3 credits
Choose one from:
•    Any COMS course > 200

Marketing/Promotion Elective: 3 credits
Choose one from:
AGEC 350 Agricultural Product Marketing 3 cr.
AGEC 368 Professional Selling 3 cr.
MARC 330 MARC for Non-profit Organizations 3 cr.
MARC 340 MARC Sports Marketing 3 cr.
MARC 345 MARC Campaigns 3 cr.
MARC 350 MARC Branding 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 370 Introduction to Public Relations 3 cr.

Marketing Communications Electives: 6 credits
Choose two from:
ART 121 Design Foundation 1 3 cr.
ART 122 Design Foundation 2 3 cr.
ART 131 Drawing 1 3 cr.
ART 224 Digital Graphics 3 cr.
COMS course >200
ENGL listed and not counted in Writing Elective
JOUR course > 101
MARC course > 200
MKTG course > 300 (not 310)
SASA listed and not counted in Visual Elective

A course may not double count within the major.

Statistical Methods: 3 credits
Choose one from:
MATH 216 Elementary Statistical Concepts 3 cr.
MATH 226 Fundamentals of Statistics 3 cr.
PSYC 201 Behavioral Statistics 3 cr.
AGEC 320 Statistical Methods 3 cr.

Required Supporting Courses: 6 credits
COMS 101 Fundamentals of Oral Communication (3)
or COMS 106 Interpersonal Communication 3 cr.
JOUR 101 Introduction to Mass Communication (3)

Other Requirements
Agricultural Foundation Courses: 15 credits
Choose five of:
AGEC 101 Economics and Management in Agriculture 3 cr.
AGED 202 Leadership and Group Dynamics 3 cr.
ANSC 111 Introduction to Animal Science 3 cr.
PLSC 161 Introduction to Plant Science 3 cr.
SOIL 120 Introduction to Soil Science 3 cr.
FDSC 110 Science of Food 3 cr.
AET 150 Introduction to Agricultural Engineering 3 cr.

A minor in CAFES is required.
(include links)
•    Agricultural Business
•    Farm Management
•    Animal Science
•    Equine Science
•    Companion Animal Science
•    Conservation
•    Crop Science
•    Soil Science
•    Sustainable Agriculture
•    Dairy Science
•    Food Processing Technology
•    Horticulture

Other requirements:

Portfolio: Prior to graduation, students must complete and present a professional portfolio for approval to the marketing communications unit.
Internship: An internship or approved directed work experience is required. It is the student's responsibility to originate an internship or directed work experience that meets marketing communications departmental criteria. Internships and directed work experiences must be approved by the Marketing communications internship supervisor before the work is done.
GPA: Students must maintain a 2.50 grade point average in the Marketing Communications Major.

Interdisciplinary

310 North Hall
715-425-3899
FAX 715-425-0658
www.uwrf.edu/MARC/

David Bonko, Marketing Communications; Amber Remble, Agricultural Economics

The interdisciplinary marketing communications major integrates the activities of advertising, public relations, sales promotion, direct marketing, personal selling and cybermarketing into a single professional field of expertise. Students will develop knowledge and skills in oral, written and visual modes of communication. In addition to an introductory course and senior seminar in marketing communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology tools and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.

A student may complete the major in Marketing Communications in the College of Arts and Sciences or the College of Agriculture, Food and Environmental Sciences. Please consult your DAR for college-specific course requirements. It is required that a student completing the major in CAFES have a minor in that college. A minor is not offered in marketing communications.

 

General Education Requirements

Including the following:
Communication: COMS 116 Business and Professional Communication
Math: Proficiency in understanding statistics is required and may be demonstrated by completing one of the following: MATH 216, PSYC 201, ECON 226, MATH 226, AGEC 320, ANSC 341, or an equivalent course. Completion of a listed statistics course may fulfill the general education mathematics requirement. See your adviser for further information....