Core Requirements: 25-28 cr. hrs.
ART 121 Advertising Design I 3 cr.
MARC 100 Writing for the Mass Media 3 cr.
MARC 200 Introduction to Marketing Communications 3 cr.
MARC 480 Seminar in Theory and Methods of Marketing Communications 3 cr.
MKTG 311 Principles of Marketing for Marketing Communications Majors 3 cr.
MKTG 312 Consumer Behavior 3 cr.
MARC 311 Persuasion 3 cr.
Choose one of the following internship courses: 2-4 cr. hrs.
MARC 379 Internship in Marketing Communications
or MARC 279 Cooperative Education/Directed Work Experience
or any CAFES department 270/370 internship
MARC 279/379 may be combined and/or repeated for a total of 4 credit hours.