Degree Requirements

Marketing Communications Major

Marketing Communications Major: 42 Total Credits

Core Requirements

Core Requirements: 24 cr. hrs.

ART 121   2D Design Foundation 3 cr.
MARC 100 Writing for the Mass Media 3 cr.
MARC 200 Introduction to Marketing Communications 3 cr.
MARC 480 Seminar in Theory and Methods of Marketing Communications 3 cr.
MKTG 311 Principles of Marketing for Marketing Communications Majors 3 cr.
MKTG 312 Consumer Behavior 3 cr.
MARC 311 Persuasion 3 cr.
Choose one or more of the following internship courses: 3 cr. hrs.
MARC 379 Internship in Marketing Communications
or MARC 279 Cooperative Education/Directed Work Experience
or any CAFES department 270/370 internship
MARC 279 / MARC 379 may be combined and/or repeated for a total of 4 credit hours.


Directed Electives: 18 cr. hrs.

Writing Electives-Select one from:
ENGL 266 Business Writing 3 cr.
ENGL 367 Technical Writing 3 cr.
ENGL 371 Proposal Writing:  Change Through Rhetoric 3 cr.
ENGL 374 Cyberliteracy and Writing on the Web 3 cr.
ENGL 381 Screenwriting 3 cr.
ENGL 387 Technical and Professional Editing 3 cr.

Visual Electives-Select one from:
ART 235 Intro to Photography 3 cr.
ART 241 Graphic Design 1 3 cr.
ART 242 Design Studio1 3 cr.
ART 243 Typography 1 3 cr.
ENGL 270 Visual Rhetoric: Visual Design and Graphics 3 cr.
JOUR 222 Intro to Video Storytelling 2 cr.
JOUR 240 Introduction to Visual Communication 3 cr.
SASA 112 Intro to Storytelling with Digital Media 3 cr.
SASA 160 TV Studio Production 3 cr.
SASA 260 Electronic Field Production 3 cr.
SASA 360 Advanced Electronic Field Production 3 cr.

Oral Communication Elective-Select one from:
COMS 211 Public Speaking 3 cr.
COMS 216 Communication in the Interview 3 cr.
COMS 312 Argumentation and Decision Making 3 cr.
COMS 416 Training and Development in Organizations
MARC 207 Listening Skills 3 cr.

Marketing/Promotion Electives-Select one from:
AGEC 350 Agricultural Product Marketing 3 cr.
AGEC 368 Professional Selling 3 cr.
MKTG 335 MARC Sales Promotion and Event Planning 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 370 Principles of Public Relations 3 cr.

Other Electives:
Select from the following courses or consult with department chair or adviser for additional elective choices to total 42 credits required in the major:
Please check the course descriptions in this catalog for course prerequisites.
AGED 230 Agricultural News Writing 3 cr.
COMS 316 Organizational Communication 3 cr.
JOUR 340 Media Management for News Entrepeneurs 3 cr.
MARC 289 Special Topics in Marketing Communications 3 cr.
MARC 250 MARC Ethics 3 cr.
MARC 320 Evaluating MARC 3 cr.
MARC 330 MARC for Non-profit Organizations 3 cr.
MARC 335 MARC Sales Promotion and Event Planning (if not chosen in Category 6) 3 cr.
MARC 340 MARC Sports Marketing 3 cr.
MARC 230 Intro to Social Media MARC, 3 cr.
MARC 345 MARC Campaigns 3 cr.
MARC 350 MARC Branding 3 cr.
MARC 360 Advertising Principles 3 cr.
MARC 361 Advertising Methods 3 cr.
MARC 370 Introduction to Public Relations 3 cr.
MARC 371 Public Relations Methods 3 cr.
MARC 389 Special Topics in Marketing Communications 3 cr.
MKTG 315 Retail Management 3 cr.
MKTG 325 Sales Effectiveness 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 365 Marketing Research 3 cr.
PSYC 250 Industrial and Organizational Psychology 3 cr.
PSYC 361 Psychological Foundations of Employee Selection 3 cr.
PSYC 362 Psychological Foundations of Employee Training 3 cr.

Supporting Courses

Required Supporting Courses: 9 credits

MATH 216 Elementary Statistical Concepts
OR MATH 126, Activities in Math
OR ECON 226, Introduction to Statistics
OR MATH 226, Fundamentals of Statistics
OR PSYC 201 Behavioral Statistics
OR AGEC 320, Statistical Methods
OR ANSC 341 Biometrics
JOUR 101 Introduction to Mass Communications
COMS 116 Business and Professional Communication (CAS/CBE);

Other requirements:

Portfolio: Prior to graduation, students must complete and present a professional portfolio for approval to the marketing communications unit.
Internship: An internship or approved directed work experience is required. It is the student's responsibility to originate an internship or directed work experience that meets marketing communications departmental criteria. Internships and directed work experiences must be approved by the Marketing communications internship supervisor before the work is done.
GPA: Students must maintain a 2.50 grade point average in the Marketing Communications Major.


310 North Hall
FAX 715-425-0658

Marketing Communications Steering Committee: James Pratt, Director, Marketing Communications; Erik Johnson, Digital Film & Television; Grace Coggio, Communication Studies; Mialisa Moline, English; Dan Paulus, Art; David Trechter, Agricultural Economics; David Bonko, Marketing Communications; Amelia Reigstad, Marketing Communications.

The interdisciplinary marketing communications major integrates the activities of advertising, public relations, sales promotion, direct marketing, personal selling and cybermarketing into a single professional field of expertise. Students will develop knowledge and skills in oral, written and visual modes of communication. In addition to an introductory course and senior seminar in marketing communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology tools and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.

A student may complete the major in Marketing Communications in the College of Arts and Sciences or the College of Agriculture, Food and Environmental Sciences. Please consult your DAR for college-specific course requirements. It is required that a student completing the major in CAFES have a minor in that college. A minor is not offered in marketing communications.


General Education Requirements

Including the following:
Communication: COMS 116 Business and Professional Communication
Math: Proficiency in understanding statistics is required and may be demonstrated by completing one of the following: MATH 216, PSYC 201, ECON 226, MATH 226, AGEC 320, ANSC 341, or an equivalent course. Completion of a listed statistics course may fulfill the general education mathematics requirement. See your adviser for further information....