UNIVERSITY OF WISCONSIN River Falls
The interdisciplinary Marketing Communications Major integrates coursework on advertising, public relations, sales promotion, direct marketing, personal selling and cyber marketing. Students develop knowledge and skills in oral, written, and visual modes of communication.
In addition to an introductory course and senior seminar in marketing communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.
If you are interested in specializing your marketing communications degree in Agriculture, please contact us using the Agricultural Education phone or e-mail to the right.
The Marketing Communications faculty are drawn from the six academic programs which constitute this interdisciplinary major: art, English, journalism, speech communication and theater arts, agricultural economics, and agricultural education. All faculty advise students and have outstanding professional and academic qualifications. A full-time professor of marketing communications teaches core courses in the major, advises students and develops internship opportunities.