UNIVERSITY OF WISCONSIN River Falls

Academic Program

Electives

Directed Electives — 14-17 credit hours


Writing Electives (Select one)

  • AGED 230 Agricultural News Writing 3 credits OR JOUR 230 Agricultural News Writing
  • ENGL 266 Business Writing 3 cr.
  • ENGL 367 Technical Writing 3 cr.
  • JOUR 123 Editing for Print 2 cr.

Visual Electives (Select one)

  • ART 121 Design Foundation 3 cr.
  • ART 235 Intro to Black and White Photography 3 cr.
  • ART 236 Introduction to Print Making 3 cr.
  • JOUR 240 Introduction to Visual Communication 3 cr.
  • CSTA 160 TV Studio Production 3 cr.

Marketing/Promotion Electives (Select one)

  • AGEC 410 Professional Selling 3 cr.
  • MKTG 365 Marketing Research 3 cr.
  • MARC 360 Advertising Principles 3 cr.
  • MARC 370 Principles of Public Relations 3 cr.

Other Electives

Select from the following to total 42 credits required in the major.
Consult with department chair or adviser for additional elective choices.
Check course descriptions for prerequisites.

  • AGEC 355 Agricultural Markets and Prices 3 cr.
  • AGEC 410 Professional Selling 3 cr.
  • AGED 230 Agricultural News Writing 3 cr.
  • ART 235 Introduction to Black and White Photography 3 cr.
  • ART 303 Advertising Design II 3 cr.
  • CSTA 316 Organizational Communication 3 cr.
  • ENGL 266 Business Writing 3 cr.
  • ENGL 367 Technical Writing 3 cr.
  • JOUR 230 Agricultural News Writing 3 cr.
  • JOUR 240 Introduction to Visual Communication 3 cr.
  • JOUR 351 Editing for Print Media 3 cr.
  • JOUR 465 Mass Communications Law 3 cr.
  • MARC 360 Advertising Principles 3 cr.
  • MARC 361 Advertising Methods 3 cr.
  • MARC 370 Introduction to Public Relations 3 cr.
  • MARC 371 Public Relations Methods 3 cr.
  • MKTG 352 Business to Business Marketing 3 cr.
  • MKTG 355 International Marketing 3 cr.
  • MKTG 365 Marketing Research 3 cr.
  • PHIL 316 Media Ethics 3 cr.
  • MARC 389 Semester Abroad 3 cr.

Three Required Supporting Courses

  • One Statistics Course — MATH 216, PSYC 201, ECON 226, MATH 226, AGEC 320, ANSC 341, or an equivalent course
  • JOUR 101 Introduction to Mass Communications
  • CSTA 116 Business and Professional Communication (CAS/CBE), AGED 110 Agricultural Communications (CAFES)