UNIVERSITY OF WISCONSIN River Falls
Cailey Heroff, Client Associate, Neuman Wealth Management Group, Class of Spring 2019
The UWRF Marketing Communications program is beyond incredible. I changed colleges and my major multiple times and I am so glad I chose Marketing Communications at UWRF. I chose this major because of the many different job pathways you can take after graduation. The professors in the program, are personable and do whatever it takes to ensure you are succeeding in your education. I think the most important part of this program is that I learned valuable lifelong skills needed for any career pathway.
As a transfer student, I was nervous about finding my place on campus, but the support, advisement, and community of the MarComm program made me feel at home immeadiately. The Marketing Communications program allowed me to explore both my creative and business mindsets. I gained real-world experience, and developed the skill sets necessary to begin my career in the industry. I am wholeheartedly grateful for my time at UWRF and the MarComm program.
Sara Mitchell, Class of 2019
I loved Bonko's Event Planning and Branding classes. They really gave me real-world expereince on what it's like to plan events and work with companies. (Also, I went to Puerto Rico in May, and it made me feel awesome to know that our event in 2017 helped raise money for Hurricane Maria.) I was so happy with the classes I took my senior year last semester, your Digital PR class was so nicely up-to-date, and it felt so necessary/important to learn how the world of marketing and PR, (with influencers) is changing. Also, I think Lauren Buch is an actual genius and I am extremely thankful I got to take her Health Marketing class (I know she's going to be on maternity leave, so that makes me even more grateful, I got to take the class when I did.)
Overall, MARC isn't about math and numbers and statistics and accounting it is about using real, tangible skills, to impact others and make a difference. I have enjoyed rewarding internships that help me give back. From my experience, MARC can bring awareness to health and wellness options on campus, educate citizens on Alzheimer's & Brain Awareness Month, connect with veterans across the state of Minnesota and SO much more. If you have a passion, it can be incorporated into this program. Like sports? Look into sports marketing, health marketing, environmental outreach, political policy communications, entrepreneurial consulting! The sky is the limit. You are what you put into this program. You can get so much more out of it, if you think a little outside of the box, take risks and always be willing to learn all you can.
I will also add that as an incoming freshman in 2015, the MarComm Club was such an incredibly invaluable resource. Being able to meet kind, helpful upperclassman and plan events with them was something I'll never forget. I still keep in touch with these members today. Walking in the homecoming parade, handing out candy, attending the AdFed Student Advertising Summit, partnering with the Horticulture Society and of course, the one and only, Professional Panel. Networking and hearing from business professionals throughout my college career really helped prepare me for life to come after graduation.
That to say, I'm still interviewing and trying to find the right fit job-wise. I know something that I love will come along. I've had four interviews recently and I know that the UWRF MARC program has prepared me for everything ahead!