Activity Insight

Activity Insight

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Activity Insight Update 12/10/2019:

Several data entry enhancements are being implemented to provide a more modern look and feel to the layout and form fields for the data entry screens. Please view the Activity Insight Update document for details of the new enhancements. (Note: "Digital Measures" is the same product as Activity Insight.)

Note for Internet Explorer 11 Users:

Microsoft is discontinuing support for Windows 7 as of January 2020, and strongly encourages users to move from Internet Explorer to Microsft Edge or another browser, such as Chrome or Firefox, ahead of this milestone. As of January 1, 2020, Watermark will no longer support Internet Explorer 11 for Activity Insight and will not guarantee that all aspects of Activity Insight will work as expected in Internet Explorer.


Activity Insight is a tool intended to facilitate university, college, and departmental activities. Its purposes include but are not limited to the following representative examples:

    • Accreditation applications (e.g. Counseling, Exercise and Sport Science)
    • Accreditation reports (e.g. Communication Sciences and Disorders, Montessori, School Psychology, and Social Work in the CEPS)
    • Data requests from external parties
    • Data requests from UW System.
    • Department of Public Instruction (DPI) program approvals
    • Graduate faculty status (i.e. maintenance of records)
    • Higher Education Data System (HES) surveys
    • Identification of faculty expertise (e.g. when consultants or teams for new initiatives are needed)
    • Individual departments use (e.g. annual, faculty reviews, program prioritization, program audit and review).
    • Program audit and review
    • Program prioritization
    • Re-accreditation (e.g. Higher Learning Commission, the CBE's Association to Advance Collegiate Schools of Business)

Additional information about the benefits of Activity Insight is provided by Digital Measures.