UW-River Falls launches campaign to help meet immediate financial needs

August 31, 2020 - In a strategic effort to help the University of Wisconsin-River Falls meet the financial challenges prompted by the COVID-19 pandemic and unexpected budget constraints, UWRF is launching a concerted fundraising campaign to help meet its most pressing needs.

The campaign, Falcons Forward: Together We Soar, will allow UWRF alumni and friends an opportunity to support a variety of initiatives which impact the student experience. One priority, the Falcon Annual Fund, is unrestricted and allows UWRF leadership the flexibility to prioritize resources for the university’s most critical needs.

“Gifts to the Falcon Annual Fund provide immediate impact when and where it’s needed most,” said UWRF Interim Chancellor Connie Foster. “We appreciate alumni and donors’ thoughtful consideration of meaningful support during this unprecedented time in UWRF history.”

The campaign also encourages support of:

  • College priorities – Each of UWRF’s four colleges has its own Fund for Excellence which allows college leadership to address department needs so the university maintains its tradition of student-centered learning, the hallmark of a UWRF experience;
  • Falcon Scholars – UWRF’s signature scholarship program providing financial support based on academic achievement and leadership;
  • Annual and endowed scholarships – Provide students with critical financial resources and access to educational opportunities;
  • Student Emergency Fund – Helps students weather the financial challenges prompted by the COVID-19 pandemic or any other unexpected emergencies;
  • Planned giving – Sometimes the easiest way to leave a gift to UWRF is through a donor’s estate. A planned gift offers donors the opportunity to leave a meaningful and lasting legacy to UWRF.

Tax deductible contributions to the UWRF Foundation may be made to support the university’s students, colleges, programs and projects at

If questions, contact Assistant Chancellor for University Advancement Rick Foy at 715-425-4291 or

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