UNIVERSITY OF WISCONSIN River Falls

Majors & Minors

Marketing Sales Academic Plan

Visit the College of Business and Economics Business Administration - Marketing Professional Sales page to learn more about the program.

Printable Four Year Plan 

  Fall Semester Spring Semester
Freshman
Year

CBE 100 Orientation to CBE - 0.5
General Education CW (ENGL 100) - 3
General Education M (MATH 146) - 3
General Education SB - 3
General Education HF - 3
General Education SI - 3
Total semester credits - 15.5

ECON 201 Principles of Microeconomics - 3
MATH 156 Calculus for Business and Social Science - 3
(or take ECON 205 in Semester 3)
General Education CS (COMS 116) - 3
General Education SI - 3
General Education SB - 3
Total semester credits - 15
Sophomore
Year

ACCT 231 Principles of Accounting I - 3
CSIS 215 Information Systems for Business Mgnt - 3
ECON 202 Principles of Macroeconomics - 3
General Education CA (ENGL 200) - 3
General Education EC - 3
Total semester credits - 15

ACCT 232 Principles of Accounting II - 3
BLAW 265 Business Law I - 3
ECON 226 or MATH 226 Fundamentals of Statistics - 3
General Education HF - 3
General Elective - 3
Total semester credits - 15
Junior
Year

MKTG 310 Principles of Marketing - 3
FINC 345 Managerial Finance - 3
MNGT 300 Mgnt and Organizational Behavior - 3
ECON 326 Statistics for Business and Economics - 3
American Cultural Diversity D - 3
Total semester credits - 15

CBE 300 Professional Development - 0.5
MKTG 325 Relationship Selling - 3
MKTG 326 Negotiation Techniques - 3
MKTG Elective (list below) - 3
MNGT 361 Operations Management - 3
General Education HW (PE 108) - 1
Total semester credits - 13.5
Senior
Year

MKTG Electives (list below) - 3
MKTG Support Electives (list below) - 9
General Elective - 4
Total semester credits - 16

MNGT 485 Strategic Management - 3
MKTG 327 Sales Analytics - 3
MKTG 425 Advanced Selling Techniques - 3
Global Perspective (G) - 3
General Electives - 3
Total semester credits - 15
Summary of Business Administration Degree Requirements

General Education - 34 cr.
American Cultural Diversity and Global Perspectives - 6 cr.
Major Requirements - 66 cr.
General Electives - 14 cr.
Credits to Degree - 120 cr.

This academic plan is an example of how students might choose to fulfill program requirements within a period of four years. After consulting with their advisers students may make other course choices which would meet the program requirements and be more suitable for them.

Marketing/Sales Electives:
Choose six (6) credits from MKTG 312, 315, 329, 330, 334, 342, 352, 355, 379, 445, 499; MNGT 450

Marketing/Sales Support Electives:
Choose nine (9) credits from ACCT 356; COMS 211, 213, 306, 308, 312, 318; MARC 311; MNGT 330, 340, 355; PHIL 304