UNIVERSITY OF WISCONSIN River Falls

Licensing of UWRF Registered Marks

Collage of items that may feature a UWRF mark 

Applying for a License

Only licensed vendors may produce items bearing the university marks. There is no charge to become a licensed vendor.

For authorization, apply to the university by filling out and submitting the licensing agreement. Vendors agree to pay a 7.5% royalty to the university on the net sales of licensed merchandise.

List of Licensed Vendorsdocument

Trademark Approval and Royalty Waiver

Permission is required to reproduce university marks on merchandise--whether for free distribution or resale--from the Office of the Assistant Chancellor for Business and Finance. All orders over $5000 must be bid.

On-campus Units and Organizations
University of Wisconsin-River Falls student organizations, academic departments and administrative offices must submit a Trademark Approval and Royalty Waiver request that includes the artwork to be reproduced. This request should also include the name of the university-licensed vendor that will produce the items, the cost of the production, and whether the item will be given away or sold. Once the unit/organization receives signed authorization from the Office of the Assistant Chancellor for Business and Finance, the unit/organization may deliver the artwork to the licensed vendor for production. Items bearing university marks that are given away are usually exempt from a royalty fee. If the item is for resale, the vendor will add a royalty fee to the production cost, and the on-campus client will be billed accordingly. Licensed vendors pay a royalty fee of 7.5% to the university.

Off-campus Vendors
Licensed vendors must submit a Trademark Approval and Royalty Waiver request that includes the artwork to be reproduced. Once the vendor receives signed authorization from the Office of the Assistant Chancellor for Business and Finance, the vendor may produce and sell the merchandise. Vendors will pay a royalty fee of 7.5% to the university. See Reporting Royalties for procedures to follow.

Trademark Approval and Royalty Waiver request formdocument

Guidelines for Use of Marks / Digital Art

The correct use of university marks is required when producing licensed products. Vendors will receive a username and password for our website that contains UWRF logos, seals, wordmarks, symbols, etc. When incorporating these marks into their designs, vendors must conform to guidelines established by the university.

Reporting Royalties

Licensed vendors are required to report royalties to the university each quarter by completing the royalty report form.

  • If no royalties are due, you may complete report and send to heather.wittkopf@uwrf.edumail.
  • If royalties are due, please send your report and check by mail to the address on the form.

Use of Registered Marks

All logos, seals, wordmarks, names, symbols and slogans associated with UW-River Falls are registered trademarks with the State of Wisconsin and are the exclusive property of UW-River Falls. Use of these marks on items for resale or other commercial purposes must have university authorization.

The Office of the Assistant Chancellor for Business and Finance is responsible for protecting the use of UW-River Falls marks and for licensing commercial use of these marks. All artwork must be submitted for approval to this office before production can begin. This policy applies to on-campus units and organizations as well as off-campus vendors.

  • On-campus units and organizations must seek approval of their designs prior to sending the artwork to a licensed vendor for production. If the organization is involved in any activities deemed commercial, the vendor from which merchandise is purchased must be licensed by the university.
  • Off-campus vendors must be licensed to use university marks. When using university marks in their designs, they must submit artwork for approval to:

    Licensing Manager
    111 North Hall
    410 S. Third Street
    River Falls, WI 54022
    or email: uwrflogos@uwrf.edumail

Contact Us

Business and Finance Office
elizabeth.frueh@uwrf.edu
Phone: 715-425-3737
Fax: 715-425-3352
M-F, 7:45 a.m. - 4:30 p.m.
111 North Hall