Marketing Communications (Agriculture) Major

Marketing Communications (Agriculture) Program

The interdisciplinary Marketing Communications major integrates coursework on advertising, public relations, sales promotion, direct marketing, personal selling and cyber marketing. Students develop knowledge and skills in oral, written, and visual modes of communication.

In addition to an introductory course and senior seminar in Marketing Communications, students will take courses from as many as seven departments in three colleges. Practical experience with current technology and a required internship program ensure that students have not only strong academic preparation, but also practical experience in marketing communications activities.

If you are interested in specializing your marketing communications degree in agriculture, please contact us using the Agricultural Economics phone or e-mail listed on this page.


The Marketing Communications faculty are drawn from the six academic programs which constitute this interdisciplinary major: art, English, journalism, speech communication and theater arts, agricultural economics, and agricultural education. All faculty advise students and have outstanding professional and academic qualifications. A full-time professor of marketing communications teaches core courses in the major, advises students and develops internship opportunities.

Department of Marketing Communications
310 North Hall

Agricultural Economics
131 Agricultural Science

Important Links

Marketing Communications Academic Plan
Marketing Communications Degree Requirements

CAFES Internship Program
CAFES Student Organizations

UWRF Admissions

Careers in Marketing Communications

University of Wisconsin-River Falls
410 S. 3rd Street, River Falls WI 54022 USA
Campus Information 715-425-3911