University Advancement is comprised of two entities, Alumni Relations and the UW-River Falls Foundation. Both work together to advance the overall strategic priorities of the University of Wisconsin-River Falls. We strive to enhance the quality of education by building understanding, loyalty and support for the university's mission among its alumni and friends, and to encourage charitable gifts in support of the university's priorities.


The Rising to Distinction Campaign is UW-River Falls first-ever comprehensive fundraising campaign aimed at enabling the university to climb to new heights of excellence in student financial aid, faculty support, student learning opportunities, and facilities.

Learn more and follow campaign progress here.

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UW-River Falls Alumni Relations

Stay connected to UW-River Falls through the Alumni Relations office. We insure an active and productive alumni program exists - including two-way avenues of communication through publications, alumni events, annual giving programs, alumni clubs, campus advisory committees, and through online communication opportunities.

Alumni Relations aims to strengthen and maintain ties with all UWRF graduates and former students. We are here to serve and support our alumni.

Learn more and get connected:

Falcon Features  (alumni magazine)

Falcon Online (e-newsletter)

Alumni Events




UW-River Falls Foundation

The UWRF Foundation is committed to transforming the lives of our students by engaging people who care about the university, maximizing private gift support for UWRF, promoting a culture of philanthropy and guaranteeing ethical stewardship of all gifts received.

Learn More About:

The Rising to Distinction Capital Campaign

Ways to Give to UW-River Falls