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Business Administration

People with business knowledge and experience are the mainstays of organizations. They help assure that clients get the products and services they seek and that the organization makes enough profit to stay in existence. One of the exciting aspects of a business career is constant change in the marketplace. A major in Business Administration, Finance, Management, or Marketing will help prepare you for this exciting world.

Department of Management and Marketing
124 South Hall
(715) 425-3335

Undergraduate Catalog

Program

Business Administration students have a choice of the major plus a minor in another field or the broad area major with an emphasis in finance, management, or marketing. Business Administration is one of the largest majors at UW-River Falls.

Faculty

Business faculty members have appropriate graduate degrees and experience in the business world. They are active in research in human resources, product pricing models, advertising, securities valuation, and international competition. Faculty advise students in the selection of appropriate courses, career considerations, finding an internship, learning about overseas study programs, and conducting independent research projects.

Why Major in Business?

Business graduates will experience many career opportunities throughout their working years. Every organization has a business component. This includes for-profit organizations such as technology, healthcare, agribusiness, and manufacturing, as well as charities, units of government, and other not-for-profit organizations. Moreover, there are opportunities in all parts of the world if one is seeking international business experience. Students who major in finance secure jobs in banking, insurance, real estate, the investment industry, financial planning, and risk management. Management graduates work in general management, human resources, and training and development. Marketing graduates work in product design, logistics, pricing, and promotion.

Strengths of the Program

The College of Business and Economics (CBE) is accredited by AACSB International, the Association for the Advancement of Collegiate Schools of Business.

Teamwork is integrated into the curriculum. Upper level classes are small and often include team projects. Students are exposed to global issues and encouraged to participate in international travel opportunities available to them through the university and CBE.

Academic advising is another strength of the college. A professional adviser in the College of Business and Economics advises freshman and sophomore students. After students have selected a field of emphasis and are formally admitted to the college, they are assigned a faculty adviser in that area.

Our student organizations, the Accounting and Finance Society, the Business Association, and the Society for Human Resource Management, are active and generate student/faculty professional and social interaction. There are opportunities for student-faculty research and mentoring.

While not required, students are encouraged to complete an internship. Three internship credits can apply toward the business major.

The location of UWRF in the major metropolitan Minneapolis-St. Paul area provides a wide choice of internship, career, and leisure time opportunities for students.

 


Bachelor of Science Degree. Broad Area Business - Marketing Option. Academic Advising Plan.

Semester 1 (Fall)

CBE 100 Orientation to CBE ~ 0.5
General Education CW (ENGL 100) ~ 3
General Education M (MATH 146) ~ 3
General Education SB ~ 3
General Education SB ~ 3
General Education S ~ 3
Total semester credits ~ 15.5

Semester 5 (Fall)

ECON 326 Statistics for Business and Economics ~ 3
FINC 345 Managerial Finance ~ 3
MKTG 310 Principles of Marketing ~ 3
MNGT 300 Management and Organizational Behavior ~ 3
Physical Education Activity HW ~ 0.5
American Cultural Diversity D ~ 3
Total semester credits ~ 15.5

Semester 2 (Spring)

ECON 201 Principles of Microeconomics ~ 3
MATH 156 Calculus for Business and Social Science ~ 3
or take ECON 205 in Semester 3
General Education CW (ENGL 200) ~ 3
General Education SL ~ 3
General Education HF ~ 3
Total semester credits ~ 15

Semester 6 (Spring)

CBE 300 Professional Development ~ 0.5
MKTG 312 Consumer Behavior ~ 3
MNGT 361 Operations Management ~ 3
MKTG Elective (list below) ~ 3
MKTG Support Elective (list below) ~ 3
Physical Education Activity HW ~ .5
Total semester credits ~ 13

Semester 3 (Fall)

ACCT 231 Principles of Accounting I ~ 3
CSIS 215 Information Systems for Business Management ~ 3
ECON 202 Principles of Macroeconomics ~ 3
General Education CS (CSTA 116) ~ 3
General Education HW (P ED 108) ~ 1
General Education EC ~ 3
Total semester credits ~ 16

Semester 7 (Fall)

MKTG 365 Marketing Research ~ 3
MKTG Elective (list below) ~ 3
MKTG Support Elective (list below) ~ 3
General Education MD ~ 3
General Elective ~ 3
Total semester credits ~ 15

Semester 4 (Spring)

ACCT 232 Principles of Accounting II ~ 3
BLAW 265 Business Law I ~ 3
ECON 226 Introduction to Statistics
or MATH 226 Fundamentals of Statistics ~ 3
General Education HF ~ 3
General Elective ~ 3
Total semester credits ~ 16

Semester 8 (Spring)

MKTG 445 Marketing Strategy ~ 3
MNGT 485 Strategic Management ~ 3
MKTG Support Elective (list below) ~ 3
Global Perspectives G ~ 3
General Elective ~ 3
Total semester credits ~ 15

Summary of Business Administration
Degree Requirements

General Education ~ 38 cr.
American Cultural Diversity and Global Perspectives ~ 6 cr.
Major Requirements ~ 63 cr.
Electives ~ 13 cr.
Credits to Degree ~ 120 cr.

PDF version

Updated September 2009

This academic plan is an example of how students might choose to fulfill program requirements within a period of four years. After consulting with their advisers students may make other course choices which would meet the program requirements and be more suitable for them.

Marketing Electives:
Choose six (6) credits from MKTG 325, 330, 334, 352, 355, 379, 389, 499; MNGT 450

Support Electives:
Choose nine (9) credits from CSTA 306, 311, 316; ECON 316, 340, 342, 426; GEOG 250; MNGT 310, 330, 389; PHIL 304; POLS 256, 260; PSYC 236, 265, 305, 310, 320, 336

 

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