UNIVERSITY OF WISCONSIN River Falls

Degree Requirements

Marketing

Marketing

Lower Division 23 cr. hrs.

SBE 100 First-Year Seminar 2 cr.
ECON 201 Principles of Microeconomics 3 cr.
ECON 202 Principles of Macroeconomics 3 cr.
ACCT 231 Principles of Accounting I 3 cr.
ACCT 232 Principles of Accounting II 3 cr.
MNGT 105 BizTechU 3 cr. 
ECON 226 Introduction to Statistics 3 cr.
or MATH 226 Fundamentals of Statistics
BLAW 265 Business Law I 3 cr.

Upper Division 19 cr. hrs.
SBE 300 Professional Development 1 cr.
MNGT 300 Management and Organizational Behavior 3 cr.
MKTG 310 Principles of Marketing 3 cr.
FINC 345 Managerial Finance 3 cr.
ECON 326 Analytics for Economics and Business 3 cr. 
MNGT 361 Operations Management 3 cr.
MNGT 485 Strategic Management 3 cr.

Strategic Marketing emphasis

Required Marketing Courses 9 cr. hrs.
MKTG 312 Consumer Behavior 3 cr.
MKTG 365 Marketing Research 3 cr.
MKTG 445 Marketing Strategy 3 cr.

Marketing Electives 9 cr. hrs.
Choose from:
MKTG 315 Retail Management 3 cr.
MKTG 325 Relationship Selling 3 cr.
MKTG 330 Promotional Strategy 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 379 Internship in Marketing 3 cr.
MKTG 389 Special Topics in Marketing 3 cr.
MKTG 499 Independent Study 1-3 cr.
MNGT 450 e-Commerce 3 cr.

Support Electives: 6 cr. hrs.
Choose from:
CBE 370 International Study Tour
COMS 213 Intercultural Communications 3 cr.
COMS 306 Nonverbal Communication 3 cr.
COMS 315 Communication and Social Change 3 cr.
CSIS 333 Database Management Systems 3 cr.
ECON 301 Intermediate Micro 3 cr.
ECON 302 Intermediate Macro 3 cr.
ECON 305 Money and Banking 3 cr.
ECON 316 Managerial Economics 3 cr.
ECON 324 Labor Economics 3 cr.
ECON 340 Contemporary International Trade 3 cr.
ECON 342 International Finance 3 cr.
ECON 426 Forecasting and Econometrics 3 cr.
ESM 377 Business Ecology 3 cr.
FINC 314 Risk Management and Insurance 3 cr.
FINC 350 Real Estate 3 cr.
FINC 355 Multinational Financial Management 3 cr.
GEOG 250 Introduction to Cartography and GIS 3 cr.
MARC 370 Public Relations 3 cr.
MNGT 318 Operations Research 3 cr.
MNGT 330 Managing Workplace Diversity 3 cr.
MNGT 340 Ethical Leadership 3 cr.
MNGT 355 International Business 3 cr
MNGT 362 Logistical Management 3 cr.
MNGT 430 Small Business Management 3 cr.
PHIL 304 Business Ethics 3 cr.
POLS 256 Public Policymaking 3 cr.
POLS 260 Introduction to International Relations 3 cr.
PSYC 265 Social Psychology 3 cr.
PSYC 320 Psychology of Personality 3 cr.

Professional Sales emphasis

Required Sales Courses 12 cr. hrs.
MKTG 325 Relationship Selling 3 cr.
MKTG 326 Negotiation Techniques 3 cr.
MKTG 327 Sales Analytics 3 cr.
MKTG 425 Advanced Selling Techniques 3 cr.

Sales Electives 6 cr. hrs.
Choose from:
MKTG 312 Consumer Behavior 3 cr.
MKTG 315 Retail Management 3 cr.
MKTG 329 Sales Force Management 3 cr.
MKTG 330 Promotional Strategy 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 379 Internship 3 cr.
MKTG 445 Marketing Strategy 3 cr.
MKTG 499 Independent Study 1-3 cr.
MNGT 450 e-Commerce 3 cr.

Support Electives 9 cr. hrs.
Choose from:
COMS 211 Public Speaking 3 cr.
COMS 213 Intercultural Communication 3 cr.
COMS 306 Nonverbal Communication 3 cr.
COMS 308 Small Group Communication 3 cr.
COMS 312 Argumentation 3 cr.
COMS 318 Communication and Leadership 3 cr.
MARC 311 Persuasion 3 cr.
PHIL 304 Business Ethics 3 cr.
ACCT 356 Managerial Cost Accounting 3 cr.
MNGT 355 International Business 3 cr.
MNGT 330 Managing Workplace Diversity 3 cr.
MNGT 340 Ethical Leadership 3 cr.

Undergraduate Business Administration students may not transfer more than six credits of 300/400 level courses from non-AACSB accredited programs and institutions into the major.

Degree Description

Department of Management and Marketing

124 South Hall
715-425-3335
www.uwrf.edu/SBE

Stacy Vollmers - Chair 
Michael Fronmueller
Brian Huffman
Ozcan Kilic
Manisha Vaswani

The vision of the Schhol of Business and Economics is to be a community of choice and the regional leader in the acquisition, study, application and sharing of business, economics and information technology knowledge. Consistent with this vision, the college is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.