UNIVERSITY OF WISCONSIN River Falls

Direct Marketing

Direct Marketing — "Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising." (from businessdictionary.com)

This system of marketing uses one or more advertising media to effect a measurable response at any location.

Duties may include

  • database management
  • direct selling
  • telemarketing
  • direct response ads through direct mail and broadcast and print media