Marketing Communications is a diverse and interdisciplinary profession in the public and private sectors that

• integrates the field's activities—advertising, cyber marketing, direct marketing, personal selling, sales promotions,public relations and publicity into a comprehensive field of expertise
  
  
• enables you to understand how communication should work and why
  
  
• teaches you to communicate effectively in written, visual, and oral modes
  
  
• equips you will skills to create or manage effective Integrated Marketing Communications programs
  
  
• provides you with the skills and experiences necessary to adapt to the world's rapidly evolving communication needs and to succeed as a Marketing Communications professional

Marketing Communications Degree Plan

Tools for MarComm students

Upcoming Courses to Consider
Course Requirements
Internship Program
Student Web Sites
Organizations
Advising Policies