UNIVERSITY OF WISCONSIN River Falls

For Current Students

Marketing Communications is a diverse and interdisciplinary profession in the public and private sectors that

  • integrates the field's activities—advertising, cyber marketing, direct marketing, personal selling, sales promotions,public relations and publicity into a comprehensive field of expertise

  • enables you to understand how communication should work and why

  • teaches you to communicate effectively in written, visual, and oral modes

  • equips you will skills to create or manage effective Integrated Marketing Communications programs

  • provides you with the skills and experiences necessary to adapt to the world's rapidly evolving communication needs and to succeed as a Marketing Communications professional

Marketing Communications Degree Plan