Mission, Vision and Values

 "University Center is a significant space for all members of the UW River Falls campus community. University Center ultimately endeavors to blend the natural beauty of the outdoor environment with student social space, providing an exciting and multi-functional area with a variety of student engagement opportunities." —Gregg Heinselman, Associate Vice Chancellor for Student Affairs


UC Student Employees 1

To create an inclusive student-centered and community gathering place, by utilizing a model that includes teamwork, professionalism, growth and sustainability in a measurable, performance based manner. 

We are the living, learning social laboratory of UWRF and the St. Croix Valley.


University Center will be the diverse gathering space for the campus and continue to incorporate sustainability concepts seamlessly with the user experience.


  • Continuously improve services and processes by embracing  innovation to support the mission of the University
  • Provide opportunities and create an environment where students can develop and refine skills for future endeavors 
  • Operate and maintain clean and safe facilities for on and off campus groups through highly efficient processes and programs
  • Practice and promote sustainability through our operational and training methods

UC Student Employees 2 UC Student Employees 3

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University Center
170 University Center

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