Campus Fall 10092013 for web

Rising to Distinction

Campaign Priorities

Rising to Distinction is a comprehensive fundraising effort aimed at enabling UWRF to climb to new heights of excellence in student financial aid, faculty support, student learning opportunities, and facilities. Our campaign goal is to raise $20 million by June 30, 2016. This total is divided among six key areas of impact.

 Goals Pie Chart

Student Support

Our first priority is our students, which is why we continue to grow and develop annual and endowed scholarships. At the beginning of the campaign two new scholarships were created, the Chancellor's Scholarship and Falcon Scholars program. The Chancellor's Scholarship provides select incoming students half or full-tuition for four years, while Falcon Scholars, fueled by the Albrecht challenge gift-matching program, gives qualified freshmen a $1,000 per year scholarship for four years. Both programs offer students a $2,000 stipend for study abroad or undergraduate research.

Download the 2013-2014 student guide here

Learn more about other scholarship opportunity here.

Faculty Support

In the modern era, support for faculty has never been more important. As a teaching university, UWRF seeks to recruit and retain the very best teachers. Leaders in undergraduate research, UWRF faculty provide mentorship and guidance to students making unique discoveries about the world around them.

Endowed faculty positions are among the most influential and meaningful gifts that can be made to an academic institution, and factor highly in the recruitment and retention of top faculty. 

Learn more about Faculty Support Opportunities here.

Falcon Center

The Falcon Center, replacing the 1959 Karges Athletic Center, is an innovative facility that will meet the educational, recreational, and athletic needs of our community. This new building will contribute to the wellness and competitiveness of the region, while serving to attract and retain students, staff, and faculty.

Visit the Falcon Center webpage here.

Learn more about the Falcon Center here.

Colleges, Units and Programs


The College of Agriculture, Food, and Environmental Sciences has earned an outstanding reputation for excellence in education and service to the region, nation, and the world since 1912. Graduates are employed in government, private enterprise, education, food and agricultural sciences, biotechnology, agricultural business, and resource management.

Learn more about the CAFES priority campaign project: the Dairy Pilot Plant Renovation or download the Dairy Pilot Plant brochure.


The College of Arts and Sciences provides degree programs in the humanities and fine arts, the sciences and mathematics and the social and behavioral sciences. The college also provides the basis for a solid general education program for all UWRF students regardless of their area of specialization.


The College of Business and Economic is accredited by AACSB International - Association to Advance Collegiate Schools of Business. Fewer than 5% of business schools worldwide have achieved this standard in business education.


The College of Education and Professional Studies provides visionary leadership in the field of education to prepare ethical reflective practitioners through state-of-the-art, high quality professional education programs that are based on essential knowledge, relevant research and sound practice to provide empowering professional development opportunities for regional educators.

Falcon Annual Fund

The Falcon Annual Fund is the university's unrestricted fund used to assist the Foundation in meeting the priorities of UW-River Falls. Resources help support innovative academic programs, alumni communications, curriculum and classroom technology improvements, and scholarship program management.

Learn more about different ways of giving back to UW-River Falls here.

Strategic Plan Priorities

To secure our success in our first capital campaign we have set up a strategic plan called Pathway to Distinction. The plan has step-by-step goals for the pre-planning, development, implementation, and assessment of the Rising to Distinction Campaign.

Visit the Pathway to Distinction webpage here.

Contact Us

UW-River Falls Foundation
Phone: 1-715-425-3505
Toll-Free: 1-877-258-6647
Fax: 1-715-425-3506
310 South Hall
410 South Third St
River Falls, WI 54022
Contact Staff