Licensing of UWRF Registered Marks (AP-01-108)

UW-River Falls Administrative Policy
Policy ID: AP-01-108
Effective: August 20, 2008
Last Revision: August 2014
Review: 3 years

Licensing of UWRF Registered Marks

Maintained by: ACBF
Approved by: Chancellor
Next Review Date: August 2017

Printable PDF version


To establish local policy and procedures for all usage of our university registered marks and to ensure consistency regarding the collection of royalties.


The UW-River Falls Chancellor issues this policy in accordance with the Administrative Policy process.
The ACBF is responsible for the administration of this policy. Request an exception to this policy by writing to

Sanctions and Appeals Process

Failure to adhere to the provisions of this policy may result in appropriate disciplinary action as provided under existing procedures applicable to students, faculty, and staff, and/or civil or criminal prosecution.


  1. Permission is required to reproduce university marks on merchandise—whether for free distribution or resale—from the Office of the Assistant Chancellor for Business and Finance (Licensing Manager).
  2. University marks are registered with the State of Wisconsin by the Office of the Assistant Chancellor for Business and Finance on a ten-year cycle.
  3. Procedures and forms can be found on our web site at:
  4. Every request must complete the Trademark Approval and Royalty Waiver form that includes the artwork to be reproduced. This includes both off-campus vendors as well as on-campus student organizations, administrative offices and academic departments. This form is sent to the Office of the Assistant Chancellor for Business and Finance for approval in conjunction with our University Communications Office.
  5. ONLY licensed vendors may produce items bearing the university marks. There is no charge to become a licensed vendor, and there is a current vendor list on our web site.
  6. Items bearing university marks that are given away are usually exempt from a royalty fee. If the item is for resale, the vendor will add a royalty fee to the production cost; and licensed vendors pay a royalty fee of 7.5% to the university on a quarterly basis.
  7. Once the vendor receives our approval, the vendor may produce and sell the merchandise.

University Responsibilities

Office of the Assistant Chancellor for Business and Finance (Licensing Manager)
Publications Office

Department/Unit Responsibilities

Department Chairs and Unit Directors are responsible for on-going adherence to the policy and to ensure that all faculty, staff, students, and constituents abide by the policy.

Related Documents 

No previous policy regarding licensing of registered marks.

Past Practice has been self-licensed and contracting with outside vendors since 1991.

Letter from Board of Regents of the University of Wisconsin System dated 2-20-91.


Please direct questions about this policy to