UNIVERSITY OF WISCONSIN River Falls

marketing

 

Majors & Minors

Business Administration-Marketing Degree

Program Overview

Marketing is not just about understanding products and how they fit on a shelf. It's not about how a company can make more sales. It's about understanding people and the decisions they make. Marketing majors learn to make decisions about product design and quality, pricing, promotion, and distribution. Marketers study consumer behavior and help organizations determine what products and services people want.


Highlights of the Business Administration-Marketing Major

  • Opportunities for internships with large and small companies due to our proximity to the Twin Cities. Our students have had internships with employers such as Farmer's Insurance, Fastenal, Special Olympics Minnesota, Target and Uline.
  • Student organizations such as DECA provide students with opportunities to get involved with the community, participate in business competitions, learn leadership skills and socialize.

Career Opportunities

As a graduate of this program, you will be prepared for a career in the marketing field. Below is a list of potential job titles and companies that graduates have found employment or internship opportunities with. 

Job Titles

  • Advertising Executive
  • Brand Manager
  • Market Research Analyst
  • Marketing Specialist
  • Product Manager
  • Public Relations Manager
  • Sales Manager
  • Sales Representative

Employers

  • 3M
  • EcoLab
  • JM Promotions
  • Menards
  • Regis Corporation
  • Sajan
  • Thomson Reuters
  • United Health Group

 

Skills and Learning Outcomes

As a student in this program, you will learn to:

  • Effectively use the elements of the strategic marketing planning process to engage in SWOT analysis, market segmentation, targeting, positioning and marketing mix development
  • Apply social science theories relevant to consumer behavior in marketing decisions
  •  Understand marketing research concepts and techniques to solve marketing problems
  • Develop a formal strategic marketing plan

Related Programs

Not what you were looking for?
Here are some related programs you may also want to consider:

Finance

Accounting

 

According to the Bureau of Labor Statistics, Marketing jobs are predicted to grow by

9%

 

from 2014-2024, which is 2% higher than average.