Pure Radio 88.7 WRFW-FM is a free-form, public radio station providing music, news, weather, and sports programming to both the University of Wisconsin-River Falls campus and the greater St. Croix Valley. This includes parts of the Minneapolis/St. Paul Metro Area, which is the 17th-ranked U.S. radio market. WRFW also extends its listening area across the world through the World Wide Web.

Pure Radio 88.7 WRFW-FM has been broadcasting since 1968. Located on the campus of the University of Wisconsin-River Falls, WRFW-FM is completely student operated. A UW-RF student fills every position from Director to DJ. WRFW-FM broadcasts its student produced programming from 1 p.m. to 2 a.m. everyday. Wisconsin Public Radio's Idea's Network and BBC World News airs the rest of the broadcast day.

Pure Radio 88.7 WRFW-FM is a non-commercial, public radio station that relies on underwriting, trade-outs, segregated fees from the UW-RF Student Senate, the UW-RF Department of Journalism, and the UW-RF College of Arts and Sciences for its funding.

Pure Radio 88.7's request line is (715) 425-3887. Stay tuned to Pure Radio 88.7 WRFW-FM.

Technical Information

Pure Radio 88.7 WRFW-FM is a 3000-watt, FM stereo station licensed to the Board of Regents of the University of Wisconsin system. WRFW-FM operates on an assigned frequency of 88.7 megahertz, which covers roughly a 50-mile radius from WRFW's transmitter. The studios of WRFW-FM are located at 306 North Hall on the campus of the University of Wisconsin-River Falls. WRFW-FM's transmitter is located 1.8 miles north-northwest of River Falls. WRFW-FM also operates studio transmitter link WBX261 at 950.375 and 950.625 megahertz. WRFW-FM is broadcasted via cable channel 19 in River Falls and Hudson.