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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

UWRF WEB SITE POLICY

UWRF WEB SITE POLICY
The following policy has been created to define what the university considers responsible and
ethical behavior concerning the World Wide Web (Web). This policy applies to all university
students, faculty, staff and information technology (IT) clients. The right to use university IT
services can be revoked if misused or abused, even if unintentionally.

Web activities and products must be consistent with the university’s mission and core values.
Since it is impossible to anticipate every possible violation, it is incumbent upon the user to weigh
his or her actions against the purpose and examples provided in this policy statement.

The Standards and Guidelines which follow the outlined policy apply to all persons creating Web pages whether they are creating “institutional pages” (pages for university colleges, departments and organizations) or “personal pages” (pages for an individual).

POLICY

Persons creating Web pages are:

  • responsible for the content of the pages they publish.
  • required to adhere to the standards available in the Web Developer’s Corner
  • expected to maintain standards of quality that will earn the university respect in all of its
    communities of interest.
  • required to comply with all IT policies and procedures as well as state and federal laws.

IT resources have been allocated only for Web activities that support research, education,
administrative processes and university-sponsored community service. All Web activities
must be consistent with this purpose. Violations include but are not limited to:

  • activities of commercial solicitation not approved by official university organizations.
  • creating, displaying or transmitting threatening, racist, sexist, obscene or harassing
    language and/or materials.
  • games not related to university programs and/or mission.
  • copyright and licensing violations.
  • violation of personal privacy.
  • vandalism and mischief that incapacitates, compromises or destroys university resources
    and/or violates state and/or federal laws.

IT resources are funded to support activities that adhere to high academic standards and respect
for personal and state resources. You are the first line of enforcement. Think before you act and
understand the consequences of your actions. If you have any questions, please send an e-mail
message to the Webmaster. Violators of this policy are subject to disciplinary action in accordance with relevant university rules and policies.

The university seeks to place its efforts toward the enhancement of IT resources and not the
policing of the use of those resources. Engaging in any activity that violates IT policy can result
in the immediate loss of access privileges. If such activities violate local, state, or federal laws, or
the academic honor code of the university, the violator will be referred to the appropriate law
enforcement office or campus-level committee for resolution. Such cases may result in suspension from the university as well as prosecution by outside authorities. It is the responsibility of each individual who uses university IT resources to be familiar with and abide by all current operational policies. The use of any university IT resource implies acceptance of all current operational policies. Continued use of IT resources implies acceptance of future operational policies as they are enacted.

 

 

 

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