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Web Site Development Policy
(Full Version)

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Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES FOR INSTITUTIONAL AND PERSONAL PAGES

The World Wide Web is an initial contact to the University of Wisconsin-River Falls, and first impressions serve as a basis for opinions and attitudes formed about UW-River Falls. Clear, consistent and effective communication is very important to reflect the university’s character.

Like the importance of consistency in the printed image, the World Wide Web also has the capability to influence attitudes. Thus, to ensure an effective university image, as well as provide easily accessible information, it is important to maintain some minimum standards. These standards are detailed here.

Web sites on the UW-River Falls Web must adhere to the standards discussed in all following pages. The UW-River Falls Web will contain two types of pages, referred to in this document as “institutional” and “personal” pages. Institutional pages are defined as those for colleges, schools, departments, programs of the university, and officially recognized organizations of the university, and represent official information about the university. Personal pages are defined as those for individual faculty, staff and students of UW-River Falls. The standards differ for each.

 

 

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