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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

APPENDIX B: ABOUT THIS DOCUMENT

Subject to the 2006-2007 UWRF ITS Redesign, the UWRF Web Standards Task Team was formed to develop the UWRF Web Site Standards and Guidelines document. The team, adapting information from the State of New Jersey Office of Information Technology Web Site Standards and Guidelines document and consulting multiple sources including print and Web publications, compiled this final document. Along with the references mentioned within the document, the following were sources of information used in the formation of the guidelines:

The Rutgers “New Jersey Online Project Web Site Analysis,” 2001.
Krug, Steve. Don't Make Me Think. New Riders Publishing: Indianapolis, Indiana, 2000.
Consultation with Kathleen De Sousa, Usability Analyst, Sengen, Inc.
W3C “Web Content Accessibility Guidelines 1.0,” 1999.
Useit.com: Jakob Nielsen’s Website (www.useit.com).
Yale University “Web Style Guide” (http://info.med.yale.edu/caim/manual/sites/site_design.html).
University of Washington “Design of Web Sites” (http://staff.washington.edu/rells/design/).
Official Sun Microsystems’ Guidelines Booklet “Writing for the Web” (www.sun.com/980713/webwriting).
Jutta Degener. “Dangerous Words” (http://kbs.cs.tu-berlin.de/~jutta/ht/writing/words.html).
Kilian, Crawford. Writing for the Web. Self-Counsel Press: Bellingham, Washington, 1999.
“World Wide Web Home Page Guidelines and Best Practices,” prepared by the World Wide Web Federal Consortium, revised, November 1996.
Microsoft “Resource Guide for People with Cognitive/Language Impairments” (www.microsoft.com/enable/guides/language.aspx).
Various other states' guidelines on Web publishing and accessibility.




 

 

 


 

 

 


 

 

 

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