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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION V. Web Publications Conventions

O. Use of mailto tags

STANDARD:

The mailto tag can be used to activate a client-side email application. However, the email address should be spelled out in the text of the link. Email address that are spelled out may contain a construct that foils spamming software that trolls web sites collecting email addresses.

Explanation:
Not all web visitors have an email client that allows them to utilize the mailto feature. Some visitors will prefer to copy and paste an email address into a web based email client such as hotmail and Yahoo!. Spelling out the email address allows them to do so.

Example: john.a.smith@uwrf.edu

If you wish to foil spammers that troll our Web site looking to exploit email addresses you could publish the email address as john.smith-at-uwrf.edu

The code would look like this <mailto:john.smith@yahoo.com> john.smith-at-yahoo.com</a> Those visitors who copy and paste the email client into a web will have to correct the address by replacing the “-at-“ with “@” before sending.


 

 

 


 

 

 


 

 

 

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