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Web Site Development Policy
(Full Version)

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Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION V. Web Publications Conventions

K. Addressing of files

Recommendation:
For files located on the same server, a department/office should use relative addressing within its site. A relative link is one that is usually in the current directory or in one above or below. The whole path name is not used i.e. (http://www.uwrf.edu/biology).

Explanation:
Links which use a relative path load more quickly because they send a user directly to the page that is linked, rather than using absolute links i.e.(http://www.uwrf.edu/biology) which send them off-campus to the Web before returning to a page on the UWRF server.

Some examples of relative links:

1. newpage.html
2. /toplevel/secondlevel/relative.html
3. ../alsorelative.html
4. <A href= “alsorelative.html”>Here is a link</A>.

Note: If you are using Dreamweaver, the relative linking is set automatically. It is important that the word “File:///” does not exist at the beginning of a link.

 

 

 

 

 

 

 

 

 

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