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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION V. Web Publications Conventions

J. Naming of files

STANDARDS:

1. Naming your home page

An institutional home page (i.e., top level page) must be named “welcome.htm,” “welcome.html,” “welcome.php," etc. The first two are preferred.

Explanation:
The Web server is configured to serve pages named “welcome.htm” and “welcome.html” as defaults. Thus the reference http://www.uwrf.edu/biology/ will serve the “http://www.uwrf.edu/biology/welcome.html” page. The file type “.shtml” is used to let the server know to parse this file for server side includes.

2. Referencing an institutional home page from a page within its own site should be relative when possible and should end in the directory name rather than the file name. Thus, in the example given above, the link to the biology home page would be “/biology/”.

Explanation:
Since the server knows to send the “welcome.html” page, adding that to the link is not necessary. Ending the link reference with the directory name rather than the file name makes it easier to change the file name of the home page to “.shtml” or “.jsp” at a later date, if needed.

3. Referencing the UWRF home page
The correct reference to the UWRF home page is as follows:
Absolute = http://www.uwrf.edu/
Relative = / (This is all that is needed. “/” is the root directory for the university’s server document hierarchy. Note that your pages must reside on the same server as the university’s home page to use this format.)

4. Referencing UWRF Home
The UWRF home page (www.uwrf.edu) should be referenced from the common navigation bar.

 

 


 

 

 


 

 

 

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