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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION V. Web Publications Conventions

E. Optimizing images

STANDARDS:

1. In order to reduce the file size and optimize clarity of an image, reduce the size of the image to the actual size that will be displayed on the page. Do not resize an image after it has been inserted onto the page. Reduce color depth and increase jpeg file compression as much as is possible without degrading the display quality of the image to an unacceptable level.

Explanation:
Images that are not optimized tax slow internet connections because they take an unnecessarily long time to download. Most monitors display a resolution of only 72 pixels per inch, although some high-end systems display 96 pixels per inch. It is usually possible to reduce the color depth (number of colors stored in the file) for gif files and to increase the compression of jpeg files. Optimizing can greatly reduce the file size without affecting the quality of the displayed image.

2. Create graphic files with the dimensions that will be used when displayed; do not reduce image display size after placing it on the page by using the height and width attributes of the image, as this will degrade image quality and be less efficient for viewing.

 

 

 

 

 

 

 

 

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