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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION V. Web Publications Conventions

D1. File Management and Naming

STANDARDS:

1. All web site images and documents will reside in “images” and “documents” folders. Images will not exceed 300Kb, and documents will not exceed 5Mb.

Explanation:
For organization, it is easier to manage a web site if images and documents are located in designated folders separate from a site’s web pages. Additionally, organizing images and documents in folders grants the UWRF Web Development Office easier access to these documents for university-wide management purposes. Images should be reduced in size to the actual size that will be displayed on the page, which will be no larger than 300Kb each. Documents larger that 5Mb consume campus bandwidth and should be avoided.

2. All old web pages and documents that are no longer linked from a UWRF institutional web site must be removed. Those files may be backed up on disk.

Explanation:
The campus search engine and non-UWRF search engines index old pages, and if those pages continue to exist on the web server, then it is likely that users will inadvertently view those pages with old information. Additionally, old pages and documents consume resources.

 

 


 

 

 


 

 

 

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