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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION V. Web Publications Conventions

D. Limiting file size

STANDARDS:

1. UWRF institutional sites should contain graphics designed so that the file size of the whole page will be small, not larger than 120k.

2. Long HTML documents should be broken up into shorter documents. For example, a listing of 300 items could be broken up into blocks of 50 or fewer per page with “previous 50” and “next 50” buttons available for navigating among pages.

Explanation:
An HTML total page size includes the HTML page itself plus all graphic elements, multimedia elements, and text. The total file size makes up the overall page size which in turn determines loading time. HTML pages perform as well as inform. To do this effectively, the total page and all its elements should be kept within reasonable bounds. Additionally, many users object to the large amount of scrolling required by long HTML pages.

 

 

 

 

 

 

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