IV Branding Requirements
N. Use of meta tags
STANDARD:
UWRF sites should use meta tags to specify a “description” and “keywords” by which search engines will index the page.
Explanation:
A meta tag is an HTML tag used in the <head> area of a document to specify further information about the document. Pages without well-chosen meta tags will not be pulled up or indexed by search engines properly. A few well chosen Keywords are helpful, but using too many renders this meta tag useless. Typing a concise Description will ensure that your description of the page is viewed by search engine users – when a search engine does not find a meta description, it will use the first few lines of the page as a description.
Information and Reference:
