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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION IV. UWRF BRANDING REQUIREMENTS

F. Breadcrumbs

STANDARDS:

Breadcrumbs are a sequence of elements (links) separated by a character or graphic (for example, an arrow pointing to the right) that show the user the optimal trail from the current page (the final item) back to the home page (the first item). Usually, though not always, this will represent the path the user has followed in getting to the current page. Building breadcrumbs into the design enhances the usability of a Web site.

example / breadcrumbs

Home > Section One > Subcategory One > Page One

Creating breadcrumbs

1. hyperlink each item prior to the last one (which represents the current page);
2. use a small font size for the breadcrumb trail;
3. place the breadcrumb trail near the top of the page, above the title of the current page, below the global navigation, and to the right of the left hand navigation bar;
4. always repeat the page title (the final item in the breadcrumbs trail) below and separate from the breadcrumbs in a different, larger font.

Reference and Information:
Instone, Keith, “Location, Path and Attribute Breadcrumbs,”
Foraker Design, “Usability Glossary: breadcrumbs,”
CoolHomepages Design Academy, “Usability: How to Make a Good Design Brilliant,”

 

 

 

 

 

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