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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION IV. UWRF BRANDING REQUIREMENTS

A. Common page elements

STANDARDS:

All campus web sites will contain the following elements displayed in a consistent location and with consistent colors, fonts, and font sizes determined by the campus Web Development Office using CSS. The below example is intended to illustrate the concept of these design elements to assist the campus Web Development Office which will determine the final look and feel of these elements.

1. Top Header – Common UWRF Wordmark and Navigation

• Left: “University of Wisconsin-River Falls” Wordmark linked to home page
• Right: Common navigation links including such links as: Search field, A to Z, About Us, Departments, Web Mail, Calendar, ESIS/myFalcon, Campus Maps, Directory(s), Faculty Directory, Find People

2. Sub-Header – UWRF Logo and Department

• Left: UWRF logo linked to home page
• Right: Department Name

3. Left Column or Footer – Department Contact Information

• Department Name
• Campus Location
• Mailing Address
• Phone(s)
• Fax
• Department Email

4. Footer – UWRF Footer with common links

• Accessibility Statement
• Privacy Statement
• Copyright © [years] University of Wisconsin-River Falls
• UWRF Address
• UW-System Accessibility Statement (forthcoming)
• UW-System Privacy Statement (forthcoming)

Department/office logos are not allowed in the page header, but may be added to page content.

Each institutional Web page header should contain a title. The title should match the link used to reach the page. For example, the link Staff Profiles should reach a page with a page heading and title of Staff Profiles.

B. Sample page layout

The UWRF Web Development Office is working with departments and offices to ensure that their site designs meet UWRF branding requirements.

 

 

 

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410 S. Third Street, River Falls WI 54022-5001 USA (715) 425-3911
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