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Web Site Development Policy
(Full Version)

Summary and Policy Home Page

Web Site Policy Document

INTRODUCTION: WEB SITE STANDARDS AND GUIDELINES
FOR INSTITUTIONAL AND PERSONAL PAGES

REQUIRED STANDARDS FOR PERSONAL WEB PAGES

REQUIRED STANDARDS AND GUIDELINES FOR INSTITUTIONAL WEB PAGES

SITE RESPONSIBILITY AND ENFORCEMENT OF STANDARDS

I. WEB SITE ENVIRONMENTS AND TOOLS
A. Server environment
B. Desktop development environments
C. Multimedia server environment
D. Web publishing tools
E. Graphic/image files

II. CONTENT ORGANIZATION/SITE ARCHITECTURE
A. Process for Organization

III. CONTENT TEXT – WRITING/STYLE/PRESENTATION
A. Common elements and conventions
B. Structure
C. Diction
D. Correctness
E. References

IV. UWRF BRANDING REQUIREMENTS
A.& B. Common page elements
C. Page size
D. Font style and size
E. Colors
F. Breadcrumbs
G. Content terminology and usage

V. WEB PUBLISHING CONVENTIONS
A. Navigation
B. Accessibility
C. Opening new browser windows
D. Limiting file size
D1. File Management and Naming
E. Optimizing images
F. Use of HTML
G. Use of publishing elements other than HTML
H. Use of layers
I. Use of frames
J. Naming of files
K. Addressing of files
L. Use of alt tags
M. Use of motion
N. Use of meta tags
O. Use of mailto tags vs. HTML/CGI contact forms
P. Use of “under construction” links
Q. Usability by search engines
R. Usability by various browsers/versions/technologies

APPENDIX A. TERMINOLOGY, USAGE, AND SPELLING

APPENDIX B. ABOUT THIS DOCUMENT

Campus Web Development Office
21 North Hall, 425-0661
webmaster@uwrf.edu

SECTION I: WEB SITE ENVIRONMENT AND TOOLS

C. Multimedia server environment

STANDARD:

Quicktime (.MOV) and Windows Media Video files (.WMV) for streaming are uploaded and housed on a server provided by UW System in Madison. Creation of and uploading WMV and MOV files occurs through the campus Web Development Office. Windows Media player is available for download at no charge to users of most platforms. Real Player (.RM) and other media files are not supported at the time of this publication. MPEG and AVI formats are not approved formats for web viewing due to their large file size.

Explanation:

Stream vs. download, what is the difference? It is difficult to tell if a file is originating from a streaming server or if the entire file is being downloaded while the media software is attempting to play it back. Simulcasts of UWRF 88.7 FM are streamed from a server provided by UW System.

Streaming Multimedia

  • Streaming Files can be standard MP3, Windows Media Files (WMV), and Quick Time Movies (QT). QT files require a "hint track." Explore QT movie resources for more information.
  • Streaming files are stored on a streaming media server. UW System provides this resource to UWRF
  • Streaming files are delivered in small packets of digital information that do not remain on the recipients hard drive.
  • Streaming media plays back at the time of request.
  • When a streaming file is requested, a portion of the stream is buffered before it automatically plays. This provides for seamless playback as the stream may vary in speed while it is delivered.
  • Recipients may advance or replay various parts of a streaming media presentation, at will, with little delay.
  • Streaming is useful for large audio and video files and is the primary way to deliver live online radio broadcasts.
  • Streaming prevents the creation of another copy of the content unlike downloading a Multimedia file. A small single kilobyte file is all that is cached in the recipient’s browser.
  • Recipients with dial-up connections can choose slow streams if the provider has compressed the multimedia files. However, content quality suffers.

Downloading Multimedia

  • Multimedia files such as MP3, WMV (Windows) and QT (Quick Time) can be served from a standard server that delivers common Web documents.
  • Multimedia files served from a standard server download in their entirety as a copy that resides on the recipient's hard drive.
  • Some recipients will be prompted to request where they would like the file to reside on their computer. However, most files are delivered to the browser’s “temporary internet files” folder.
  • Many recipients' computers will automatically activate the appropriate software and attempt to playback the multimedia file before it has downloaded in its entirety.

 

 



 

 

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