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FOCUS
GROUPS
Definition
and Use of Focus Groups
A focus group is a planned discussion designed to obtain perceptions in
a defined area of interest.
Common uses of focus
groups include: 
-
obtaining information
about a topic of interest,
-
exploring new
ideas/concepts,
-
program evaluation,
-
diagnosing problems,
-
market research
Participant
Selection
Will depend on the purpose of the focus group.
Size of the Group
Most focus groups consist of 6-12 people.
Number of Questions
Less than 10 questions are recommended.
Collecting Data
Tape recording and note taking.
Role
of Moderator/Assistant Moderator and Discussion Format
The moderator will present topics designed to elicit discussions about
perspectives. Participants are encouraged to listen to and engage with
one another, not simply to respond to the moderator. The role of the group
moderator is to help the group maintain its focus and to make sure everyone
has a chance to express their opinions/ideas. An assistant moderator,
if available, will handle logistics at the meeting site, take notes, monitor
equipment and watch for and record nonverbal cues among participants.
Focus group questions will be open-ended allowing for a variety of dimensions
to the answers.
Analyzing
Focus Group Data
The Survey Research Center will prepare a report summarizing the thoughts
and ideas shared at the focus group session. All comments and responses
will remain confidential.
Session
A typical focus group session lasts 1 hour. The session fee includes question
preparation, the focus group session, transcription and summary of the
collected data, and generation of a report. Please contact the SRC for
further cost information.
If you have any questions or concerns regarding focus group participation,
please call 715/425-0701.
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