Last Modified: Saturday, 14-Mar-2009 19:11:23 CDT

This Web page is written by Mark Kinders in the Public Affairs Office. Its a combination of tactics I've picked up maintaining my own sites, as well as some sources I picked up as I conducted research to present at campus, state or regional workshops on Web design and the future of the Internet.

Hopefully, this page will prove useful to you. I'll add the caveat (you'll find this information is full of them), that the URLs to various resources were good at the time they were posted. However, some of those sites just can't seem to stay still. I check the links on this page periodically and update them whenever possible. If you find a dead link, please e-mail me so that I can track down the new location.

But first, an editorial comment. The top of this page is laced with animated GIFs. That means the graphics on your screen should be moving. If they aren't you are using a pretty old Browser by current standards and you should get a minimum level version of Netscape 2.0. If your computer has sufficient RAM, I would encourage you to get Netscape 3.0. Follow the link below to find out more about those upgrades--you'll see quickly why they are desirable.

But for starters, you won't be able to see some of the really neat stuff on this page and many other pages on the Web, including animated GIFs and Frames and Ledges.

There are many other pluses: the upgraded versions are free to anyone on faculty or staff to UW-RF. Also, Netscape is the preferred Browser by over 80 percent of surfers both in academia and the corporate world. If you are working on a Macintosh platform, don't worry about losing your bookmarks if you upgrade: Netscape automatically grabs your old bookmarks. If you are on IBM, you should check with IT Services, since it's a little more complicated to install Netscape on that platform.

One last point: Internet Explorer by Microsoft will be able to see Animated GIFs and Frames. Thus, these fundamental treatments that you might build on your pages using Netscape 2.0 or 3.0 can be seen by Bill Gates's devotees as well.

Click on the Netscape Navigator button to get Netscape 3.0.

Is Your Competition On-line?....

The Web has been described as "relationship marketing:" you are talking directly to your target audience with specific information about a topic they're interested in. The Web isn't the same as distributing a message through the media to the widest audience possible. Rather, it's narrowcasting.

There are many choices to be made about your Web presence. The first is whether you must be on the Web, and that will depend on your "competition." One of the ways to see if your competitors are on the Net, and what they are offering for information, go to Starting Point

There are now over 250 search engines on the Web. Starting Point is a good place to begin your search because of its strategies. It allows you to select between multiple search engines on a keyword search strategy. The greatest feature is its Metacrawler search engine that searches multiple engines, like Yahoo, WWW, Alta Vista, etc., simultaneously. It then reports back the numbers of hits by engine, and then assembles an index for you with live URLs for you to check out the returned sites.

Starting Point is a great place to begin a Web search for any topic or purpose.

The Informant is operated by Dartmouth University. As a free service, it will automatically track up to three keyword search strings and 5 URLs and notify you anytime something new turns up on them.

So, for example, if you decide to build a Web page with an index of all internationally acclaimed cello players, or rural economic development programs, or some other topic, The Informant will track that search string daily and send you an e-mail message whenever a new URL has been reported to the Search Engine of your choice, such as Lycos, Excite, etc.

The URL update feature will allow you to enter five of your favorite URLs, as well. Every time a change is made to them, you'll get an e-mail message so you can check out whether important information has been added.

Informant is a time-saving service if you are compiling an extensive listing of other URLs on some topic to include as an index on your Web pages; or if you simply want to be kept informed on a topic of interest to you.

WWW, HTML Beginning Points and Places to Go for Help....

There are many, many style and HTML guides on line that can help through the process of understanding the strategic approach to building a Web site for content and organization, and many other sites that provide the essentials on scripting language for HTML and other assorted "plug-in" programs to enhance your pages.

You can find just about anything you need to know through the Library of Congress. This leads to thousands of links about Web page and Web site design. It can be found at Internet Resources: Guides, Tools & Services It is an absolutely superb site and one you will want to return to on a routine basis.

A great place to get an overview of Web site strategies is the Yale Advanced Media Center Web Style Manual

This site is a practical demonstration of how to arrange a Web site: it is easily read, and provides excellent tips on how to keep a Web site "intuitive" so that visitors can figure out how to travel through your Web site without getting lost. Yale also provides exceptional ideas on Web page design issues and makes excellent use of graphics to illustrate everything from Web pages relationships to the elements of good web page design.

This is a "must-visit" site for beginners.

As you move along in your Web adventures you'll find you are human like all the rest of us and will get confused on such things as the definitions of things like WAIS, T1, HTML, HTTP, VRML, and other alphabet soup. Not to worry, there is a simple dictionary of terms offered on-line by the folks at Connect Time Magazine
You'll want to bookmark this site for more than that purpose alone. This magazine attempts to put the web into perspective on its new directions, multimedia aspects, its value as a resource, new hardware and software, etc., and does it in plain language that any layperson can understand.

Here's an HTML quick reference guide with scripting language from the University of Kansas: Quick Reference

One of the major issues you'll need to sort through in web design is what "page authoring" program to use for writing your HTML pages. I've tried several: they all have their strengths and weaknesses. The important thing is to find one that you are comfortable with, and use it. There are a couple of dozen authoring programs available as free-ware, share-ware or as proprietary software.

To learn more about authoring software, and a lot of other page design enhancements, you'll want to visit the Starter Index Kit

This is a highly popular web site that includes numerous links to sources on a variety of topics. Among the links directories are reviews on HTML authoring software, frames, forms, tables, image-maps, etc. You get the picture.

At UW-RF we are leaning toward America On-line Press, version 2.0, as the authoring software. Contact Gary Knigge in Information Technology Services for directions on how to download this from our mainframe.

Infostreet's World Wide Web Help.

How do You Fit In.....

You can find out plenty about yourself as a target audience and communicator through Stanford Research Institute. SRI is a leader in developing psychographic profiles of the Values and Lifestyles that motivate people to respond in certain ways.

Surf to their site for some background information: Stanford Research Institute

Ifyou are a communicator or marketer (really, if you have a product or service you are attempting to make available to others, then you qualify), you'll want to take their psychographic survey on-line to find out where you fit in among the eight major categories, such as Actualizers, Fulfilleds, Believers, Strivers, Makers, Experiencers, etc....

This page gives you an overview of the Values and Lifestyles Survey: VALS 2 Survey Home Page

Here's the Survey, on-line:

VALS 2 Regular Questionnaire

This page gives you information on how to compare yourself to the rest of the United States: VALS Distribution by U.S.

The most valuable information related to the WWW can be found in their iVALS area. They are continuously surveying on-line to break the American population into psychographic audiences based on their Web usage preferences. I'd advise taking the survey, and then look at their profile descriptions. Since the Web is relatively new, it's tough to get a definitive handle on it. SRI is making one of the most credible efforts to overcome that, since their business strictly is market analysis. Overall, you'll find that half of the traffic on the Web are people just like us: highly educated, large incomes, a passion for information. The other half are our students and young alums. They are different audiences, and that requires different approaches to communicating with them.

Here is a graphical representation on the relationships of various kinds of Web users to each other: iVALS Graphic

ivals questionnaire:

Free Stuff for Page Builders....

So now that you've learned Web usage preferences, the fundamentals of HTML page design and you've built a basic page, you'll eventually want to jazz it up. Initially, you'll rely on neat graphics and color. Later you might add multi-media movement or sound.

There are scads of free stuff on the Web for the picking.

A great place to start for this is an index built in the Woodshed Pages of the Minnesota Page built by Martha Decker. This is a primo site by a real Web enthusiast, which includes whole sections on different Web interests. The free stuff is found on an index page compiled by Martha. It can be found at Woodshed

When you are done, send Martha a thank-you note in her e-mail box. She deserves it.

Both of these will give the background of your page an interesting tiled appearance, just like you see on this page. Tiling is a simple process in which a background image is repeated over and over so that it gives your page background a "tiled" look. Background tiles don't always look good, though. It will depend on your hardware platform, as well as whether you are a decent designer in how you add the text and images that overlay your tiling. Here's a tip: if you are on an IBM platform and the tile looks OK for you, it probably will work out for everyone. If you are on a Mac platform, all tiles look great (because Mac's are better....). However, if you are designing on a Mac, you should check out how it translates on IBM. What looks great on your Mac could very well look like garbage on an IBM since that platform does not have the color clarity that Mac does. Trust me---if you don't look at your tiled page on an IBM you are quite likely to be unpleasantly surprised at the results when you finally get around to it.

Background Sampler

Here's an example of a customized tile that I use on my Public Affairs pages (actually my wife did it) using Adobe Illustrator. This is a common practice of placing logos or words as a tiled background to a page. You'll need a graphic artists to do this for you.

Another place to find tiled backgrounds is Pattern Land!

There's also Color Backgrounds

The beauty of these sites is that they provide you with the HTML coding that will give you the color look you are seeking. All you have to do is paste it on your page.

By way of illustration, I recently changed the background on this page from the tiled image shown above to a pure white background. That is done with a coding for "BODY BGCOLOR." When you look at the two sites I linked to, they show colors in six character (number and/or letters) sequences. When you paste in that coding, you'll get the color. Here's the coding that I used on this page to get white. (Also, you'll note that the text is a royal blue. That was accomplished with the "FONT COLOR" scripting line:)

These codes should be started and ended with brackets: < >

BODY BGCOLOR="#FFFFFF"

FONT COLOR="#000033"

So what does this mean to you? If you are standing 10 feet from your computer, the colors look just fine. But if you are up close, like you usually are, the colors look odd. When you are building pages on an IBM, Pentium, etc., you shouldn't have too many problems with your color choices (unless the computer color card itself is set up improperly for viewing. That's a hardware problem specific to that computer; it is not a Browser problem. That happens a lot.)

If you are building pages on a Macintosh, what looks crisp and cool to you might look like garbage to someone on an IBM platform. Mac sees more colors. Also, scanned images like photos that are uploaded and look great on a Mac will appear too dark on an IBM.

There aren't a lot of solutions to the scanned image problem: just do the best you can.

There is a good solution to the color dithering problem as it applies to background body color, font colors, visited link colors, etc. There is a site known as the "216 Colors of Netscape."

It has an on-line color wheel that you can simply point and click on and it will give you the hex codes you need to plug in to your Web page for the background or text colors that work well on all computer platforms. As you scroll over the color wheel you'll see the Hex codes appearing on the bottom of your page.

For those of you really into desktop design on a Mac, this site also leads to a couple of places were you can download a plug-in program for Photoshop so that it automatically prevents color dithering.

This may sound technical, but it's important stuff. You could design a page that looks great on a Mac, and it's not viewable on an IBM. Considering Mac only comprises 33 percent of all Web traffic, it's a good idea to design for the majority of users.

Here's an example of a gif that needs a transparent background:

Here's a super cool place to deal with your graphic images, sponsored by Imaging Machine. It has a variety of functions, including converting your graphic to a variety of formats, making it transparent, even animating it. Imaging Machine

Here's an example of an animated GIF that Imaging Machine created by compiling six icons I'm using on my Public Affairs home page. Their site allows you to compile up to 25 graphic images and determine the rotation speed and whether its repeated any number of times, or continuously:

Both of these sites will ask for your GIF location and address and immediately convert it. A couple of provisoes: first, if the image doesn't convert, that means it is "locked" through the original application that created it, such as Adobe Illustrator or Photoshop. You will have to take the GIF to a graphic designer to unlock it. Generally, if they are doing that, they can also make the background transparent at the same time.

The second proviso is that when a GIF is made transparent, your background color could "bleed" through the image, changing the colors.

So proceed with caution.

If you would like to grab some ready-made animated GIFs to add to your page, follow this link. It leads to a directory of four animated GIF sites. Those sites lead to more sites, etc. etc. Most of the GIFs are free. Some require that you give credit and provide a reciprocal link.

Web Page Graphics & Other Stuff

Here's another neat site for lots of animated GIFs:

1st Animated GIF Gallery
Here's some examples of animated GIFs that are available for free on these sites:

Follow these links for FREE Icons
and
More FREE Icons

Icons are falling out of popularity with high-end Web sites. However, they are still a nice graphic element that loads quickly onto a page.

Proofing a Page.....

There are plenty of sites out in cyberspace that will allow you to check whether you've built a reasonably good page. One of the best is at: http://www.cast.org/bobby/

This site allows you to choose between multiple browers and varying versions of those browers to proof your page. Bobby will tell you if your coding is OK both by Browser version and hardware platform, and, equally important, how long it will take to download your pages for the typical user of that browser. A side note here, your page should never take longer than two minutes to download on a 14.4 modem. One minute is the ideal.

Another important proofing step is to run your page through Weblint. This program will check your HTML scripting to ensure that it's accurate. It's a good idea. It's entirely possible to mis-use scripting language that will give you a desired graphic look to your pages. However, since you've used the code improperly, it's quite likely that another computer with a different browser will not understand how you've used the code. The end result is that your page is quite likely to be seriously glitched.

Locally at UW-RF Weblint can be found at http://www.uwrf.edu/wdc/weblint.html

Posting a Page.....

If you built a page and want to get the widest possible distribution, you need to post it on search engines. There are now over 250 of them. A good place to start is Submit It! . This is a particularly good site because you enter the basic data and it defaults it automatically to each of the search engine's formats. Submit It! includes the most popular search engines on the Web. Generally, you type your information in only once, and off you go. A real time saver. Another listings page can be found at Web Promotion Site Services. It contains an extensive index of search engines, by topic. However, you must enter your data separately for each engine.

Netcreations Postmaster is another site to visit that includes links to post your page on multiple engines.

Monitoring Your Page's Traffic.....

Finally, you should use the administrative management package that Marlys Nelson has placed on UW-RF's Web site: Webtechs Analog Interface Form. You can find it at: http://www.uwrf.edu/~mn01/analog2.11-form.html

(Note: this administrative package has been off-line for a while as Marlys needs to find the time to be able to fix it. Please bear with her. You'll find the package to be worth the wait.)

It may take a couple of minutes to figure out the form. You'll want to fill in the data in sections 3 and 5. That allows you to pick out what site to review, and the time line. Marlys has posted information in those sections that illustrates how to complete the form.

Once you've filled out the form and the data is returned to you, spend some time studying the analog information. It is absolutely first rate. It will show you the hourly traffic on your site, what your visitors looked at, where they came from by geography or Internet node.

Most importantly, it also shows you how many hits came from another URL that cross-linked to your pages, or through a search engine that kicked out information about your site. That will tell you whether your search engine placement and cross-linking strategies are working to generate traffic. You'll probably be surprised to find that some people have linked to you that you weren't aware had an interest in you, but who are generating extra traffic to your site.

Finally, these packages also survey what kind of Browser your visitors are using. That will help you to some degree in your design strategies, since various Browsers (and different versions of those Browsers) approach an HTML design in different ways.

For example, I've found that one of my sites overwhelmingly is visited by Netscape users from off campus, while another one is generating substantial hits by other Browsers from off-campus visitors. A third site of mine shows that the traffic is overwhelmingly from on campus. I'm adjusting my design strategies for what amounts to several different audiences of visitors who have different views of my information based on their Browsers and computers.

Cool Page Treatments....The Future of the Web

There are many new ways to add multimedia, or other treatments, to jazz up a page.

A great starting point for this is at Netscape itself. There are dozens of links to free treatments, with indicators for whether they are Mac or PC compatible. Follow this link: Netscape Navigators Plug-Ins Listing

It's also important to look at your own Browser. They come bundled with "plug-ins." A good rule of thumb (particularly if you are on Netscape) is to build for the plug-in capability for your browser. Since it's already included, that means that average surfer can experience your treatment. Netscape 3.0, for example, includes programming for Virtual Reality Modeling Language, sound and video already built in. (Since Netscape is used by over 85 percent of all individuals and 80 percent of all business applications, this can be a pretty good strategy.)

To do this in Netscape, look under the "Options" pull-down. Under that, look at "General Preferences." In that section, you'll see a card labeled "Helpers." That lists all the applications that come bundled in your Browser, as well as any others that you might add at some other date.

One of the newer treatments is called "Frames." This is primarily confined to Netscape and Internet Explorer. This technique allows you to place multiple formats on the same "page," complete with the capability to scroll through them. Similarly, there is a technique called "ledging." This allows you to display information that you want the visitor to see as stationary information. Follow this link to Netscape's frames information: Frames & Ledging

Here's a couple of good examples of Framing:

Frames Examples

Macromedia/Shockwave Home Page

Shockwave Epicenter
This site provides lots of examples of how shockwave is being used. Most are relatively small files that are downloaded quickly. Some are over a megabyte: that certainly will discourage the average user.

Here's some sites that I like. The last one provides some additional information on the type of software, the audience, and other considerations that led to its creation.

Men In Black (The Movie) is one example of how Shockwave is being used in multimedia form. When you get to this site, follow the link for the "Training Session." When you get there, click on the "Flash" version.

Another potential page treatment is sound. There are plenty of choices out there. The emerging standard appears to be Real Audio. You can download the basic version for free, or an enhanced version at a cost. I'll add another caveat: fire sale computers can't get Real Audio. I know; I have one. My Mac was purchased as a close-out. It works great, but it doesn't have a Floating Processor Unit. That, unfortunately, is not a plug-in; rather it is soldered to the mother board. For computer users like me, that means I'll have to spend between $500 to $700 to upgrade and replace my CPU. Thus, you might want to think about whether your page audience has the hardware capability to use Real Audio before you use it as your sound application program.

Here's the Real Audio site: http://www.realaudio.com/

Databases are another one of the clearly emerging trends in Web design. They essentially allow your visitor to manipulate or search for information. There are many software packages that are standards to do this. HTML language allows all of these things; your webmaster must still allow you to do this through your mainframe. The webmaster uses a basic scripting language: Common Gateway Interface-Binary. This is often referred to as CGI-Bin. This will allow you simple tasks in interactivity.

Adding the CGI-Bin scripting will allow you to have add complex languages like PERL, C-++, SQL, Excite or some other programming language, and it should work.

Here's an example of what we are doing with PERL. This is a searchable database of amenities for 19 communities along the St. Croix National Scenic Riverway. This data initially was gathered for a print publication using Access as the software database. A student programmer converted that to a searchable database using PERL and SQL. She configured it in such a manner that it can be continuously changed and updated, and then pulled off at a later date for conversion back through Access into a print document. ASK US

Another wave of interactivity is Java, a scripting language devised by Sun Microsystems in the Silicon Valley. It can be used for a variety of functions, from running applications on line to simply jazzing up a page.

Free programs are beginning to pop up. We've put a crawler--a message crawling across the bottom of the screen-- on Falcon Athletics. Feel free to grab the script from our page and insert your own message.

Here's some free Java scripts from The Web-Guru's How to use Java Scripting, including calculators, ticker tapes, scrollers, timers, etc.

The theLinx Java Scripting Page is another site that offers a variety of free applications, in addition to offering links to Java script technical papers and discussion groups.

Until recently, Java was held exclusively for Netscape by Sun Systems. It has turned over its programming to the international Web standards committee so it can be applied across the Web. Some Web gurus conclude that this is an indication that Java considers its position to be so strong in relationship to Microsoft's Active X program that it can afford to share itself internationally. The implications of this is interpretation, if correct, is that Netscape has won the browser competition over Internet Explorer. We'll see. Active X is the alternative application program that performs Java functions and many more on your computer.

One proviso: some Web gurus worry that Java, because of its programming nature, can provide the opportunity for you computer or web site to be hacked by whomever wrote the Java script that you have borrowed or that you are running. There is a strong trust factor involved. So if you add Java scripting, get it from a reputable source.

If you want to Keep on top of Web Trends....

Internet Magazine Megasite is a great on-line source to keep up with current trends on the web, including new plug-ins, emerging trends, tips on page re-design, and a lot of commentary on what's right and wrong with the Web. They keep a close watch on the financial winners and losers, which always proves helpful when you are trying to figure out whether it's worth the effort to add JAVA, Active X, Shockwave, and Real Audio to your site-- as in, if you add it, will it be of any value to anyone.

If you are considering using the Web in a proactive means to market your institution of its products on-line (workshops, classes, alumni paraphernalia), you'll find the GartnerGroup to be a good on-line source of information on Web commercial marketing trends. They have numerous papers on topics ranging from analysis of how Web marketing differs from other media, to the current state of the reliability of cash transactions.

Net Magazine bills itself as the "ultimate internet guide." This is a real experience. Net Magazine is a monthly publication that comes with a CD ROM each month that provides an interactive experience between the CD and the Web. The CDs are loaded with freebies, as well as critiques and links to shareware and proprietary programs, and a "Blue Pages" listings of extensive critiques each month of new Web sites.

You can order a free copy of the magazine on-line at this site.

Anchor Desk is an on-line site operated by Bill Berst. He posts all the latest news on breakthroughs in Web technology and applications. He openly speculates on who is winning and losing. The site is opinionated, but easy to read.

Gartner Group is another on-line site that includes newsletters on marketing and commerce on the web. The group places its emphasis on consulting to corporations who are seeking assistance on IT decisions.

Some Entrpreneurial Web Pages...

How does 57 million hits in the last two years, with about 3 hours a day work on your Website sound? It impressed My Yahoo, the search engine folks, who tout it as one of the best higher education sites on the web.

The site is Interlinks, built by Rob Kabacoff at Nova Southeastern University in Fort Lauderdale, Florida. Rob's Interlink Pages provide selected links to resources on the Web on such topics as the Web, WAIS, Telnet, FTP, etc. He is providing a "value-added" service that is brining in traffic to Nova from people who never would have found the University on their own. The site is constructed and run through standard web programs that can be found anywhere. It is the proverbial act of love. Visit Interlinks at: http://www.nova.edu/Inter-Links/help/about.html

Here's another cool one: it is Columbia University magazine. Columbia is another Web site picked by My Yahoo as one of the best in higher education. Leslie Bernstein, who manages the Magazine and works with her academic support staff to post the pages, relates that the process is Mac-based and employs Adobe Photoshop on the Mac for all graphics, and HTML with BB Lite, which can be downloaded from the Web. Leslie says they haven't tracked hits or users yet among their primary audience of alums, but they will be doing that soon. Visit Columbia Magazine by following its link on the Columbia Alumni.

Another great entrepreneurial site is posted by our sister institution, UW-Madison. The Why Files is a collaborative web site that was spun off through a project funded through the National Science Foundation. The intent is to engage youngsters in the sciences. This has received many rave reviews, including being a Hotwired magazine pick.
Visit Whyfiles

We'll put modesty aside and point out a couple of entrepreneurial sites at UW-River Falls, which, we think, demonstrates that a four-year comprehensive can do it, too.

The first is the Kansas City Chiefs Summer Training Camp site at UW-River Falls. This operates during the NFL team's visits during the summer. It was our test page that allowed us to jump onto the web to see who was coming in and whether we cared. The first year it was quite a novelty: we had grateful fans promising us game tickets, rooms, meals, etc., for the service. The second year we didn't hear a peep: everyone takes this kind of service for granted now.

The second site is for the St. Croix Valley Regional Tourism Alliance. Our information is mingled with that of 19 surrounding communities. It's generating good off-campus traffic for us. Our major coup on this was unveiling our ASK US searchable database last summer for Wisconsin Gov. Tommy Thompson and Minnesota Lt. Gov. Joanne Benson, cabinet members, legislators, community leaders and the media by surfing to our site by cellular phone from a cruise ship mid-stream on the St. Croix River. We only crashed once.

Visit the Scenic St. Croix Valley

The media also obviously are jumping onto the Web in big ways. You can follow this link to another page that includes additional links to the American Journalism Review with its on-line index that links to all newspapers, radio, television and magazines on line. Also, there are links to a variety of different newspapers that Editor & Publisher has cited as some of the best on the 'Net. http://www.uwrf.edu/news_bureau/media2.html

The Future of the Web......

One of the newest emerging trends is "Web TV." Initially, television was supposed to be the Information Superhighway. It was supplated by the Internet and the World Wide Web. Many think the window of opportunity has closed for television to recapture "convergence" of telephony, computers, cable and television all rolled into one. The newest attempt at this is Philips Maganavox Web TV. This is a dial-up service. Its initial quality has been panned since no television has the quality of a computer monitor. But the price is significantly less: $500 to get started versus up to $3,500 for the average PC home set-up.

Direct Broadcast Satellite is another potential on-ramp to the Information Superhighway. About six million persons are now subscribers with about a half dozen DBS satellite providers. The dishes are now being discounted to increase their penetration, with customers contracting for anywhere from 150 to 200 channels.

The first on line was United State Satellite Broadcasting
, operated by Hubbard Broadcasting from St. Paul. All of the dishes that are being offered, regardless of the manufacturing, offer the capacity for two-way communication. Expect to hear some announcements soon that the technology and services will be in place to allow these dishes to upstream back to the satellite.

All of these various treatments are leading to the translation of software applications into a Web environment that will create a completely interactive, multimedia experience. "Concept: An Interactive Magazine" casts a pretty good portrait of what the Web will look it. Their magazine is available on CD ROM. The best volume is Online Marketing, How to Make it Work. You can buy the CD with an educational discount for $8. You can reach them at:

Snail mail me at:

Mark Kinders
Public Affairs Director
24 South Hall
410 S. Third St.
UW-River Falls
River Falls, WI 54022
715/425-3771