Textbooks Used in Classes Taught at UWRF

Textbook Policies for Students

Textbook Policies for Faculty

Frequently Asked Questions

Discontinued Textbooks For Students & Staff at UWRF

Textbook Services
29 Hagestad Hall
(715) 425-3106

Mailing Address:
Textbook Services
UW-River Falls
410 S. 3rd St.
River Falls, WI 54022

Email Textbook Manager

Last Modified 04/14/09 12:49

Textbooks Used In Marketing Communications

MARKETING COMMUNICATIONS

100 Writing For Mass Media 008188 F, SP

Whitaker Media Writer 1 0127 08/31/00 (Lab)

200 Introduction to Marketing Communications 005028 F, SP

Belch Advertising and Promotion 7 0395 08/31/07

289 Marc Communication Topics 008288 F, alt yrs

Trent, Judith S. Political Campaign Communication 6 2524 01/15/08 Shana Weiss

360 Advertising Principles 004991 F, alt yrs

Arens Contemporary Advertising +CD 9 0361 08/31/04

Sullivan Hey Whipple, A Guide To Creating Great Ads 2 2263 01/15/06 T. Oconnell

361 Advertising Methods 008202 SP

Arens Contemporary Advertising +CD 9 0361 08/31/04

370 Intro. To Public Relations 008200 F

Seitel The Practice of Public Relations 9 2009 08/31/03

389 Topics in Marketing Commmunications 005033 upon request

Kotler, Philip Social Marketing 2 2458 01/15/08 David Bonko

Sayre Entertainment In Society 1 2084 01/15/05 D. Bonko

Wymer, Walter Non Profit Marketing 1 2519 01/15/08

480 Seminar in Theory and Methods of Marketing Communications 005034 F, SP

Rossiter Advertising Communications… 2 1048 08/31/00

Warner Dreamweaver CS3 For Dummies 1 1041 08/31/08

 

University of Wisconsin–River Falls
410 S. Third Street, River Falls WI 54022-5001 USA (715) 425-3911
Copyright © 1995-2009 University of Wisconsin-River Falls