UWRF Library Catalog

Click Books ... on the library web page. Search UWRF's Voyager Library Catalog to locate books, government documents, videos, recordings, and journals available in the library. If you cannot find a book in our Library try a Universal Borrowing search. It allows you to very quickly, about two business days, get an item from other University of Wisconsin System libraries. You will need the 16 digit number on your UWRF student ID card. If the item is not int the University of Wisconsin system, Interlibrary Loan Department will attempt to get it from a library outside the system

SuperSearch

Here is a link to the SuperSearch Custom Search Marketing page. The databases listed below that have significant content for Marketing classes. Use the Simple or Advanced search box to enter your question, check the boxes for the resources you want to search & click GO. If you need help selecting or searching the databases, please see a Reference Librarian or try our SuperSearch Tutorial.

Journal Article & Newspaper Search Engines/Databases

ABI/INFORM

is one of the oldest and largest electronic sources of business information containing complete bibliographic information, indexing and abstracts and selected full text for more than 1,000 business journals including 350+ international journals for business news and analysis from around the world.

Academic Search Premier

Journal coverage for most academic areas of study. Features selected full-text for over 4,650 journals, including more than 3,600 peer-reviewed publications; abstracts and indexing for nearly 8,200 popular & scholarly journals, with many dating back to 1975, also covers major national newspapers.

Business Full Text see OmniFile Full Text  

Business Full Text is completely included in OmniFile, plus five othe databases, Education FT, General Science FT, Humanities Tt, Reader's Guide FT, Social Science FT.

Business Source Elite

provides full text from nearly 930 journals covering business, management, economics, banking, finance, accounting and much more. In addition to the full text, this database offers indexing and abstracts for nearly 1,570 journals.

includes full-text articles from several (mostly European) management, marketing, and operations journals.

includes up to date proprietary editorial content covering more than 40,000 public and non-public companies and 225,000 key executives.

Business includes: business news, company financial, compare companies, sec filings industry & market, accounting literature, business reference. News includes: General news, state and regional papers, world news, wires and international news.

Lexis Nexis Statistical Statistical.

Covers statistical publications of the U.S., State, and Intergovernmental organizations (IGO).

Mediamark Reporter

Market research with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 26,000 individuals in the U.S.

New York Times Historical, ProQuest(1951-2004).

Keyword searchable, it includes the complete paper cover-to-cover with full page and article images.

Provides full text coverage of 300+ U.S. and International news sources,includes: Wall Street Journal, New York Times, Star Tribune, and major WI newspapers.

Incorporates 75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States.

Internet Sources & Directories

Associations Unlimited (UWRF licensed Resource)

Google Finance

Google Scholar

Library of Congress Business Reference Services

Reference USA (UWRF Licensed Resource)

Statistics

Our Government Documents Department has an excellent set of pages for federal, state, & local government information. Here's a link to its federal statistical sources page. From that page FedStats is a ncie U.S. govn't gateway. The American FactFinder is excellent. Here are some other good sites, County Business Patterns and ZIP Code Business Patterns. The U.S. Department of Labor Bureau of Labor Statistics has a very useful page. The Statistical Abstract of the United States digests the feds. major sources. Here are a couple that aren't from the federal government: Google, U.S. Government Search & The Roper Center for Public Opinion Research. Also, remeber Lexis Nexis Statistical Statistical listed above. Many of the public and private business statistical sources list information by North American Industry Classification System (NAICS) code.

Additional Information

Learn to do better web searches. The Web: Tutorials, Gateways, Images, Videoes, & Sounds link on our Research Guides page is a good place to start. UC Berkeley has perhaps the best web tutorial on the net, it's sub-section designed to help you evaluate web pages is very good: Evaluating Web Pages: Techniques to Apply & Questions to Ask.

If you have questions at any point in your research project, remember the RESEARCH HELP DESK in the Library.

Call ext. 3343 or (715) 425-3343 or e-mail: refdesk@uwrf.edu 

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