|
|
Darryl W. Miller
Professor
Discipline: Marketing
Office: 212A South Hall
Phone: 715-425-3335
Email: darryl.w.miller@uwrf.edu
Research Interests:
Theory-based empirical studies in advertising, branding strategy, and services marketing.
Recent Publications and Presentations:
- Miller, Darryl W., Ozcan Kilic and Stacy Vollmers, (2009), “A Comparative Analysis of Chinese and American Company and Brand Icons,” in Jerry W. Wilson (ed.), Proceedings of the Atlantic Marketing Association, Vol.25, Atlantic Marketing Association, forthcoming.
- Ozcan Kilic, Darryl W. Miller, and Stacy M. Vollmers (2009) “A Comparative Analysis of Chinese and Japanese Company and Brand Icons,” Journal of Asia-Pacific Business, accepted and forthcoming in Sept. issue.
- Miller, Darryl W., Jacques E. Foust, and Ozcan Kilic, (2007) “An Analysis of Financial Service Brand Marks,” Journal of Financial Services Marketing, 11(3), 257-267.
- Donnay, Brandon and Darryl W. Miller (2007), “Comparative, Superlative, and Hyperbolic Terms in Auto Ads: UK vs. US,” in Willard Brouchek et al., Proceedings of the 14th Annual South Dakota International Business Conference, Vol. 14, Northern State University, 76-84.
- Ardelea, Dan, Michael Stoica and Darryl W. Miller (2007), “Trends in the Romanian Advertising Industry: Positioning, Competition, and Selection,” Review of International Comparative Management, The Academy of Economic Studies Bucharest, 8(3), 5-18.
- Miller, Darryl W. and Ozcan Kilic, (2006), “An Analysis of Insurance Brand Marks,” in Jerry W. Wilson (ed.), Proceedings of the Atlantic Marketing Association, Vol.22, Atlantic Marketing Association, 140-146.
- Miller, Darryl W., Dan Ardelea, and Michael Stoica, (2006) “An Analysis of Gender Role Portrayals Appearing in Romanian Magazine Ads 2000-2005,” Review of International Comparative Management, The Academy of Economic Studies Bucharest, 7, 31-44 (Romanian), 171-184 (English).
- Stoica, Michael, Darryl W. Miller, and David Stotlar (2005) “New Technology Adoption, Business Strategy and Government: The Case of Mobile Commerce,” Journal of Nonprofit and Public Sector Marketing, 13(1/2), 213-232. Also published in Marshall, Kimball P., William Sanford Piper, and Walter W. Wymer (eds.) Government Policy and Program Impacts on Technology Development, Transfer and Commercialization: International Perspectives, Binghampton, NY: Best Business Books.
- Miller, Darryl W. (2005), “An Analysis of Health Care Brand Marks,” presented at The 60th International Atlantic Economic Conference, October 9, 2005, New York, New York.
|
